022: Hard Work in SEO Opened Doors to Open Houses with Fay Friedman

The Digital Marketing Mentor

Starting her career as an SEO copywriter in the wild west days of internet marketing, Fay Friedman has worked diligently and now finds herself as the CMO at a commercial real estate firm bringing the rental world into the modern marketing era. In this episode, you’ll learn how a university degree isn’t the only path into marketing, how self-motivation, learning, and teamwork are keys to success, and how SEO in e-commerce influences the world of apartment rentals.
Episode Highlights:

• Fay Friedman began her career as an SEO copywriter. Through this work, she learned much about the good, the bad, and the ugly of digital marketing and what does and doesn’t help a client’s website. After many years in traditional SEO, she made the transition to commercial real estate, where she is now the CMO of AJH Co. While she may have been thrown into the deep end of real estate marketing, she’s mastered the art of it now, slowly but surely bringing real estate in the modern marketing era (with modern tracking and reporting).
• Fay believes a mentor is someone you can look up to and that will provide you with clear-headed guidance. They don’t need to be someone you’re close to that you see daily. She references Barry Schwartz of SEO Round Table as one of her early SEO mentors, as she learned so much from reading his blog. Her current COO has also mentored her, teaching her the different ways to be an effective leader.
• When it comes to real estate marketing, it’s all regional. Fay knows the key to standing out and bringing in high-quality leads is in-depth property and target market research. She then uses that research to craft a unique message highlighting how a given property will help overcome any pain points of that customer group. She’s working to shift the marketing focus from being simply ILS management with basic reporting to a wide breadth of marketing platforms and advertising styles, all with the most reporting and targeting available.
  

Episode Links:

• AJHCo.com
• Fay
  • Email
  • LinkedIn
• Resources
  • SEO Round Table
  • Search Engine Land
  • Kristina Azarenko

Follow The Digital Marketing Mentor:

• Website and Blog: thedmmentor.com
• Instagram: @thedmmentor
• Linkedin: @thedmmentor
• YouTube: @thedmmentor

Interested in Digital Marketing Services, Careers, or Courses? Check out more from the TDMM Family:

• Optidge.com - Full Service Digital Marketing Agency specializing in SEO, PPC, Paid Social, and Lead Generation efforts for established B2C and B2B businesses and organizations.
• ODEOacademy.com - Digital Marketing online education and course platform. ODEO gives you solid digital marketing knowledge to launch/boost your career or understand your business’s digital marketing strategy.