Inside Paypal's ad network joining the retail media goldrush

The Current Report

More non-traditional advertising companies have entered the ad game recently with their own media networks, from Uber to United Airlines leveraging their deep amounts of consumer data.

Now PayPal is the latest entrant, led by the architect of Uber’s ad business Mark Grether.

With over a trillion dollars of digital transactions running through PayPal every year, 400 million active accounts, and 35 million merchants on the platform, Grether believes this 360° view differentiates PayPal from the rest of the retail media network market.

Grether joined The Current Report to talk about why the moment is right for PayPal Ads to launch and lessons he’s bringing over from Uber.

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To read the full stories included in this episode:

• PayPal enters the ads game, led by an architect of Uber's $1 billion advertising business https://bit.ly/3Nq44rn
• Live from Advertising Week New York: Google, commerce networks and quality media: https://bit.ly/3A43mgu
• Exclusive: 62% of consumers find new brands or products through TV: https://bit.ly/3UgM9ax
• Digital transactions running through PayPal: https://www.linkedin.com/posts/dgrether_paypal-advertising-activity-7201194087289344000-eZ-m/?utm_source=share&utm_medium=member_desktop
• PayPal and Venmo Unveil Six New Innovations to Revolutionize Commerce: https://about.pypl.com/news-details/2024/PayPal-and-Venmo-Unveil-Six-New-Innovations-to-Revolutionize-Commerce/default.aspx

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The Current Report is our weekly news roundup of what’s happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community. Subscribe: https://bit.ly/45HIaXH