#20: Growing your brand in Web3 with Massimo Moretti and Dom Castley

The Crypto Explorer - by Sygnum Bank AG

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2y ago 35:51

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The events of 2022 have emphasized the need and growth for truly decentralized, Web 3 solutions. However, the success of Web3 solutions is heavily reliant on community, which is largely driven by marketing. So, it was a pleasure to sit down with Massimo Moretti (CEO and Founder of Signvm accelerator) and Dom Castley (CMO, Sygnum) to understand what it takes to build a successful brand in Web3. We explored questions like:

What are key factors for growth in web3? What's different from the traditional world ?
Why is community in web 3 so strong, and how do you build it?
What are newer aspects to growth in web3, like metaverse presence, Discord, lens and airdrops?
What role do traditional social media and paid media continue to play?
What are easy mistakes to avoid, but people don’t often do?

Read the disclaimer here: https://www.sygnum.com/disclaimer

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