Marketing Series: Part Two: How to Decide What Marketing to Invest In
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In this episode, I continue my three-part marketing series and share how to decide which marketing strategies to invest in for your practice. With 13 proven strategies (and a bonus!) from last week’s episode, I walk you through how to assess your time, energy, and financial resources to make smart marketing decisions. Whether you’re ready to invest in Google Ads or prefer time-based approaches like email marketing, this episode will help you clarify your next steps.
Make sure to bring your paper and pen because this episode is full of actionable tips!
Here are some key points in this episode:
[01:28] A quick recap of the 13 proven strategies from part one.
[04:48] Why I invested in Google Ads and how tracking ROI helped me scale.
[08:02] The fastest free strategy: email marketing to reconnect with past clients.
[11:25] Combining self-care with networking by reaching out to your healthcare providers.
[13:47] Focusing on the 80/20 rule to identify the 20% of strategies driving 80% of your results.
Links From the Episode:
Episode 93 - Marketing Series: Part One: 13 Proven Marketing Strategies that Work
Follow me on Instagram, @nicole.mccanncemethod. If this episode provided you with value and inspiration, please leave a review and DM to let me know. Click here: https://www.instagram.com/nicole.mccancemethod
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Sign up for the FREE Masterclass- How to Build a 7-Figure Group Practice→ https://mccancemethod.com/webinar-free-masterclass-from-solo-to-superteam/
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