The Village Global podcast takes you inside the world of venture capital and technology, featuring enlightening interviews with entrepreneurs, investors and tech industry leaders. Learn more at www.villageglobal.vc.
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コンテンツは TBL Network and TBLP Network によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、TBL Network and TBLP Network またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。
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Category Creation Insights with Scott Brown
Manage episode 420945178 series 2311925
コンテンツは TBL Network and TBLP Network によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、TBL Network and TBLP Network またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。
Mastering Category Creation: Insights from Scott Brown of Cervin Ventures
Join host Edwin Frondozo on the Business Leadership Podcast as he sits down with Scott Brown, partner and head of platform at Cervin Ventures. With over 20 years of experience in marketing for tech giants like Facebook, Google, and Cisco, Scott shares his insights on category creation and market conversations. They discuss actionable advice for business leaders to shift their perspective on creating new categories, the importance of building valuable dialogues with customers and pundits, and understanding the challenges and long-term efforts behind successful category creation. Scott also highlights how to connect specific data points to showcase success and offers a glimpse into exciting innovations from Cervin Ventures' portfolio companies.
00:00 Introduction to Category Creation in Business
00:49 Meet Scott Brown: A Veteran in Marketing and Category Creation
01:57 The Essence and Impact of Category Creation
03:55 Adopting a Category Creation Mindset: Insights from Scott Brown
05:56 Practical Examples and Success Stories in Category Creation
08:36 The Fundamentals of Successful Category Creation
15:19 Leveraging AI and Innovation in Category Creation
22:42 Final Thoughts and Actionable Advice on Category Creation
24:29 Closing Remarks and Podcast Wrap-Up
Links:
★ Support this podcast ★213 つのエピソード
シェア
Manage episode 420945178 series 2311925
コンテンツは TBL Network and TBLP Network によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、TBL Network and TBLP Network またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。
Mastering Category Creation: Insights from Scott Brown of Cervin Ventures
Join host Edwin Frondozo on the Business Leadership Podcast as he sits down with Scott Brown, partner and head of platform at Cervin Ventures. With over 20 years of experience in marketing for tech giants like Facebook, Google, and Cisco, Scott shares his insights on category creation and market conversations. They discuss actionable advice for business leaders to shift their perspective on creating new categories, the importance of building valuable dialogues with customers and pundits, and understanding the challenges and long-term efforts behind successful category creation. Scott also highlights how to connect specific data points to showcase success and offers a glimpse into exciting innovations from Cervin Ventures' portfolio companies.
00:00 Introduction to Category Creation in Business
00:49 Meet Scott Brown: A Veteran in Marketing and Category Creation
01:57 The Essence and Impact of Category Creation
03:55 Adopting a Category Creation Mindset: Insights from Scott Brown
05:56 Practical Examples and Success Stories in Category Creation
08:36 The Fundamentals of Successful Category Creation
15:19 Leveraging AI and Innovation in Category Creation
22:42 Final Thoughts and Actionable Advice on Category Creation
24:29 Closing Remarks and Podcast Wrap-Up
Links:
★ Support this podcast ★213 つのエピソード
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The Business Leadership Podcastに似ているもの
The Village Global podcast takes you inside the world of venture capital and technology, featuring enlightening interviews with entrepreneurs, investors and tech industry leaders. Learn more at www.villageglobal.vc.
…
continue reading
Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
…
continue reading
How can business help solve society’s biggest challenges? Welcome to Series 3 of Take on Tomorrow, the award-winning podcast from PwC that examines the biggest problems facing society and the role business can—and should—play in solving them. This series, we’re welcoming broadcaster and journalist Femi Oke to the show. She joins podcaster and journalist Lizzie O’Leary, and together with industry innovators, tech trailblazers and visionary leaders from around the globe, they’ll explore timely ...
…
continue reading
Outsource Acelerator Podcast, hosted by Derek Gallimore, explores business and outsourcing mastery. Inside-knowledge from the outsourcing capital of the world - Manila, Philippines.
…
continue reading
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continue reading
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continue reading
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Join host and Harvard Business School Online Creative Director Chris Linnane as he sits down with HBS faculty to discuss business education in a way that’s both entertaining and insightful. The Parlor Room is your key to breaking down academic theory without sacrificing depth—all while gaining practical takeaways for navigating the business world.
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Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
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Player FM -ポッドキャストアプリ
Player FMアプリでオフラインにしPlayer FMう！
Player FMアプリでオフラインにしPlayer FMう！
