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The Built Environment Marketing Show: marketing strategies and tactics for architects and engineers
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Ep 35: Communicating Engineers, Chris Moore, Price & Myers
Manage episode 331880106 series 2941560
コンテンツは Ayo Abbas, Marketing Consultant, Ayo Abbas, and Marketing Consultant によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、Ayo Abbas, Marketing Consultant, Ayo Abbas, and Marketing Consultant またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。
Anyone who knows me, knows that I do love engineers and engineering in general, way more than I love architecture truth be none. So, today’s interview is a bit of an engineering marketing fest with Chris Moore who leads the communications team at engineering firm Price and Myers and he is also on the BuildUp! Built environment networking group committee which I also am part of.
In this episode, we look
- The importance of brand, tone of voice and writing
- How to help a firm with over 40 years of history be cool and brave
- And the challenge that engineers face when it comes to communications and communicating in general
Timestamps
00:05: Introduction
01:46: Chris's background
06:50: Starting at Price & Myers
07:25: Lack of face-to-face during lockdown
09:17: The Price & Myers website and how it is portrayed
13:47: Engineers vs architects when it comes to communication
16:26: Price & Myers' approach to marketing
19:09: The PANDA tool
24:59: Becoming more inclusive and diverse
31:04: Encouraging children into engineering
34:43: Remote studio setup
39:22: Advice for those in the business, including business leaders
46:29: Final thoughts
Marketing In Times of Recovery is a built environment hosted by marketing consultant Ayo Abbas from Abbas Marketing. The consultancy bridges the gap between business strategy and tactical marketing for engineers and architects. You can find out more about my latest work at https://www.abbas marketing.com Sign up for my monthly roundup here for the latest built environment marketing news
Help support the show
If you like this show don’t forget that you can help me to spread the work by
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Your support is much appreciated and helps more people to get to hear our interviews
Resources
The Abbas Marketing website
If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo
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