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Episode 61: Interview with Marcus Andrews - Product Marketing, Launches, Narrative Design & More
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コンテンツは The Black Line Between Sales & Marketing, Doug Davidoff, and Mike Donelly によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、The Black Line Between Sales & Marketing, Doug Davidoff, and Mike Donelly またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。
What is product marketing? Is it really a thing? And if it is a thing, how is it different from marketing?
A lot gets answered in today's episode as we have guest Marcus Andrews, Product Marketing Group Lead for the Marketing Hub at HubSpot, joining us to fill in all the gaps surrounding product marketing. Learn what takes place during a product launch and how to segment them properly, and see how narrative design fits into the puzzle.
And for the first time, cohost and founder of Seventh Sense, Mike Donnelly, is unable to make the recording, so things are extra interesting this episode.
If you want to watch the video recording of this episode, you can do so at https://blog.imaginellc.com/theblackline/product-marketing and follow us on Twitter @dougdavidoff, @knowingwhen & @DemandCreator.
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