#258: Goals, KPIs, and Targets, Oh My! with Tim Wilson

The Analytics Power Hour

コンテンツは Tim Wilson, Michael Helbling, Moe Kiss, Val Kroll, and Julie Hoyer によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャストコンテンツは、Tim Wilson, Michael Helbling, Moe Kiss, Val Kroll, and Julie Hoyer またはそのポッドキャストプラットフォームパートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。

3M ago 1:05:52

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KPIs? Really? It’s 2024. Can’t we just ask Claude to generate those for us? We say… no. There are lots and lots of things that AI can take on or streamline, but getting meaningful, outcome-oriented alignment within a set of business partners as they plan a campaign, project, or initiative isn’t one of them! Or, at least, we’re pretty sure that’s what our special guest for this episode would say. He’s been thinking about (and ranting about) organizations’ failure to take goal establishment, KPI identification, and target-setting seriously enough for years (we found a post he wrote in 2009 on the subject!). He also really helped us earn our explicit tag for this episode — scatologically and onanistically, we’re afraid. But solid content nonetheless, so hopefully you can hear past that! For complete show notes, including links to items mentioned in this episode and a transcript of the show, visit the show page.

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