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#558: When SMS delivers real results with John Wright, TrueDialog
Manage episode 432533466 series 2577060
With a 98% open rate—that’s right, 98%—SMS marketing can be incredibly effective, but deliverability is key, and AI can help here.
Today we’re going to explore the transformative role of AI in SMS marketing strategies. Joining us is John Wright, CEO of TrueDialog, to discuss how AI-driven tools are enhancing SMS deliverability and overall marketing effectiveness.
About John Wright
John has served as CEO of TrueDialog Inc. since 2014. Prior to his role at TrueDialog, John held senior leadership positions with Flonetwork, (acquired by DoubleClick) and DoubleClick (acquired by Google), Fortiva (acquired by Proofpoint), and Digital Impact (acquired by Acxiom).
John is considered a subject matter expert in online and offline data, database marketing, and marketing automation and high growth management, having spent much of his career connecting online and offline audiences with retailers through ad-tech, eCommerce, and CRM platforms.
RESOURCES
Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom
Don't miss the Mid-Atlantic MarCom Summit, the region's largest marketing communications conference. Register with the code "Agile" and get 15% off.
Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show
Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com
The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow
The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
Learn more about your ad choices. Visit megaphone.fm/adchoices
566 つのエピソード
Manage episode 432533466 series 2577060
With a 98% open rate—that’s right, 98%—SMS marketing can be incredibly effective, but deliverability is key, and AI can help here.
Today we’re going to explore the transformative role of AI in SMS marketing strategies. Joining us is John Wright, CEO of TrueDialog, to discuss how AI-driven tools are enhancing SMS deliverability and overall marketing effectiveness.
About John Wright
John has served as CEO of TrueDialog Inc. since 2014. Prior to his role at TrueDialog, John held senior leadership positions with Flonetwork, (acquired by DoubleClick) and DoubleClick (acquired by Google), Fortiva (acquired by Proofpoint), and Digital Impact (acquired by Acxiom).
John is considered a subject matter expert in online and offline data, database marketing, and marketing automation and high growth management, having spent much of his career connecting online and offline audiences with retailers through ad-tech, eCommerce, and CRM platforms.
RESOURCES
Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom
Don't miss the Mid-Atlantic MarCom Summit, the region's largest marketing communications conference. Register with the code "Agile" and get 15% off.
Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show
Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com
The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow
The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
Learn more about your ad choices. Visit megaphone.fm/adchoices
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