最高の Agile Brand™ ポッドキャスト (2024)

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#542: Forging Boundless Experiences with Humans + AI with JP Gownder, Forrester 25:58

2d ago25:58

25:58

The adoption of AI into customer experiences, and marketing efforts is happening—rapidly. But it’s not enough to just slap AI onto an existing interaction. Success lies in how humans plus AI work together to create what my guest today calls boundless experiences. Today, from the Forrester CX Summit North America, we are thrilled to have JP Gownder,…

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#541 AI adoption is driving enterprise transformation, with Peter van der Putten, Pega 27:02

4d ago27:02

27:02

We are here at PegaWorld iNspire at the MGM Grand in Las Vegas, Nevada we’ve been seeing some amazing things, including how AI can transform the enterprise and I’ve had the opportunity to be hands-on at the Innovation Hub. A study unveiled today at PegaWorld, conducted by research firm Savanta, surveyed more than 500 business decision makers across…

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#540: Real-world transformation with Rick Meehean, Church Mutual 20:16

5d ago20:16

20:16

We are here at PegaWorld iNspire at the MGM Grand in Las Vegas, Nevada we’ve been seeing some amazing things, including how AI can transform the enterprise, and been hands on at the Innovation Hub. Church Mutual recently partnered with P3Fusion and Pega to build a unified CRM and Underwriting solution that transformed their enterprise operations wi…

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#539: Maximizing first-party data using AI with Tara DeZao, Pega 27:34

9d ago27:34

27:34

We are here at PegaWorld iNspire 2024 at the MGM Grand in Las Vegas seeing some amazing things, including how AI can transform the enterprise and been hands-on at the Innovation Hub. As the marketing world braces for the impact of the sunsetting of third-party cookies, innovative strategies are stepping up to redefine how businesses engage with cus…

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#538: Open source in the enterprise with Jon Stewart, ZenSource 31:47

10d ago31:47

31:47

As industries continue to evolve, the debate intensifies around the use of proprietary versus open-source solutions, especially within highly regulated sectors. Joining us today to discuss this is Jon Stewart, President of ZenSource. Jon Stewart is the president and co-founder of ZenSource, an enterprise-grade open-source platform offering a Drupal…

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#537: Accelerating the enterprise with AI with Kerim Akgonul, Chief Product Officer, Pega 27:41

13d ago27:41

27:41

We are here at PegaWorld iNspire at the MGM Grand in Las Vegas, Nevada we’ve been seeing some amazing things, including how AI can transform the enterprise, and have been hands-on at the Innovation Hub. Today, we’re joined by Kerim Akgonul, Chief Product Officer at Pega, to discuss the transformative role of generative AI in business processes and …

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#536: Incremental data-driven transformation in the enterprise with Tommi Marsans, Verizon Business 26:10

16d ago26:10

26:10

We are here at PegaWorld iNspire at the MGM Grand in Las Vegas, Nevada we’ve been seeing some amazing things, including how AI can transform the enterprise and we’ve been hands-on at the Innovation Hub. Digital transformation is often seen as an overwhelming challenge, and stats certainly confirm this. Understanding how to implement change graduall…

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#535: The Continued Evolution of E-commerce with Mark Simon, Celigo 30:14

17d ago30:14

30:14

In an era where consumer behavior is rapidly evolving, understanding the shifts in online shopping habits is crucial for any business involved in e-commerce. Today, we're joined by Mark Simon, Vice President of Strategy at Celigo, who will share insights from a recent global consumer survey that sheds light on the future of online shopping in 2024 …

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#534: Employee Financial Wellness as Competitive Advantage with Nico Simko, Clair 22:43

20d ago22:43

22:43

In today's work environment, financial wellness benefits are increasingly recognized for their role in enhancing employee satisfaction, retention, and productivity. Also, as we delve deeper into the modern workforce's expectations, particularly among younger generations, it's clear that innovative solutions like on-demand pay are not just perks but…

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#533: Real-World Application of AI in Marketing and CX with Kathryn Murphy, Twilio 31:28

23d ago31:28

31:28

As businesses increasingly integrate AI into their marketing and customer experience strategies, understanding the real-world applications and implications becomes essential. Joining us today to share insights on these topics is Kathryn Murphy, SVP Product Communications at Twilio, who recently released their State of Customer Engagement Report wit…

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#532: Staying ahead in e-commerce, with Laura Ritchey, CEO, Radial 26:33

24d ago26:33

26:33

As the retail landscape continues to evolve at a rapid pace, staying ahead of the curve requires keen insights into technological advancements and emerging trends. Today, we're fortunate to have Laura Ritchey, CEO of Radial, to share her valuable perspectives on what retailers are changing in 2024 to remain competitive, from AI and omnichannel tren…

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#531: Customer engagement and loyalty in travel with Jeff Zotara, arrivia 29:48

26d ago29:48

29:48

Today, we’re diving into some crucial aspects of customer engagement and loyalty programs in the travel industry. We'll explore how leading brands are bridging consumer preferences with their brand offerings, enhancing customer lifetime value in today's market, and effectively communicating the value of their loyalty programs to customers. To help …

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#530: Creating valuable CX using Gen AI with Eli Finkelshteyn, Constructor 30:12

29d ago30:12

30:12

In an era where customer expectations are continually evolving, the intelligent use of technology and data can significantly enhance the user experience. Today, we're joined by Eli Finkelshteyn, CEO of Constructor, who will share insights on creating value-driven customer experiences with generative AI, harnessing data effectively, and why mere rel…

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#529: Better software testing for improved CX with Stephen Feloney, Perforce 27:33

1M ago27:33

27:33

Today we’re going to talk about the impact of software testing on the customer experience, and how rising customer expectations mean that brands need to up their testing game, using more agile methods, and AI-based solutions. To help me discuss this topic, I’d like to welcome Stephen Feloney, VP of Products - Continuous Testing at Perforce. Resourc…

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#528: The role of design in shaping the customer experience with Kaaren Hanson, Chief Design Officer at Chase 25:37

1M ago25:37

25:37

We are living in an era where customer experience is paramount, and the role of design in shaping that experience cannot be overstated. Joining us today to explore this concept as well as how an organization operationalizes a seamless end-to-end customer experience, is Kaaren Hanson, Chief Design Officer at Chase. Resources Listen to The Agile Bran…

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#527: Optimizing data operations for AI in marketing, with Eric Madariaga, CData 21:41

1M ago21:41

21:41

Artificial intelligence (AI) has become a pivotal tool for organizations seeking to enhance their marketing strategies and operational efficiency. Yet, adopting AI effectively presents a set of challenges and opportunities. Today, we're exploring how organizations can optimally set up their data operations for AI, the implications of the maturity g…

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#526: Building extraordinary teams with Martin Gonzalez, Google 30:34

1M ago30:34

30:34

We talk a lot on this show about how it takes people, process, data, and platforms working well together to make a successful company. Today we’re going to talk about the critical principles needed to effectively build an extraordinary team to help achieve your goals, whether you are an enterprise organization or a startup. To help me discuss this …

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#525: Operationalizing AI in the Enterprise with Peter Roschke, Coherent 28:11

1M ago28:11

28:11

AI is, of course, at the top of every business leader's mind as questions come up about how it will inevitably fit into their tech stack. The issue here is that bringing in disruptive tech like AI where the details aren't 100% ironed out introduces a whole lot of risk when dealing with highly sensitive financial data, health records, etc. Today we’…

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#524: Gary Vaynerchuk on capturing and leveraging consumer attention 37:45

1M ago37:45

37:45

When the battle for consumer attention is fierce and ever-changing, understanding how to effectively capture and leverage this attention is crucial. Today, we're joined by Gary Vaynerchuk, serial entrepreneur, Chairman of VaynerX, CEO of VaynerMedia, and author of the new book— his seventh—called “Day Trading Attention” and we’re going to talk abou…

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#523: The Dojo model and its transformative effect with TEKsystems, Part 2 22:08

2M ago22:08

22:08

In the evolving landscape of today’s professional world, the pressing need for continuous skill development has never been more apparent. In this series we’ll dive into how the Dojo model transforms an organization’s learning culture. I’m excited to introduce part 2 of a special series on continuous skill development, brought to you by TEKsystems, …

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#522: The Dojo model and its transformative effect with TEKsystems, Part 1 27:14

2M ago27:14

27:14

In the evolving landscape of today’s professional world, the pressing need for continuous skill development has never been more apparent. In this series we’ll dive into how the Dojo model transforms an organization’s learning culture. I’m excited to introduce part 1 of a special series on continuous skill development, brought to you by TEKsystems, …

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#521: Predictive Real-Time Marketing ROI with Guan Wang, Snowflake 32:00

2M ago32:00

32:00

Today we’re going to talk about predictive, real-time marketing ROI - what it is, how to get there, what’s blocking many brands from achieving it, and what it looks like to start realizing this North Star goal. To help me discuss this topic, I’d like to welcome Guan Wang, Sr. Director, Global Marketing Intelligence at Snowflake. Resources The Agile…

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#520: Alignment of goals and incentives in the enterprise with Michael Vanderhoof, Charles Schwab 30:37

2M ago30:37

30:37

In the fast-paced business environment we all know too well, setting the right goals and aligning incentives across an organization can be the key to driving successful outcomes, whether during a major transformation or through continuous iterative improvements. Joining us to explore this topic is Michael Vanderhoof, Director of Product Management …

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#519: The innovation gap, with Tanvir Khan, Chief Digital Officer, NTT Data 26:46

2M ago26:46

26:46

There is a gap between organization’s aspirations to innovate and what they are actually achieving. Recent research from global consulting firm NTT Data uncovered that while 96% of execs believe innovation is a primary source of achieving growth over the next two years, only 21% are able to definitively meet their innovation goals. Today we’re goin…

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#518: Gen AI Governance in the Enterprise with Alon Yamin, Copyleaks 26:52

2M ago26:52

26:52

Generative AI has made it abundantly easy to create all types of content, but what about the integrity of our content - whether that’s inaccuracies, plagiarism, or even detecting if something is AI-generated in the first place? Today we’re going to talk about content governance in a world where AI-generated copy is everywhere, making management, mo…

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#517: Fostering a culture of continuous improvement with Mana Ionescu, AXOS Bank 32:38

2M ago32:38

32:38

Understanding and leveraging data, as well as fostering a culture of continuous improvement, are paramount for success in marketing today. Today, we're diving into these concepts with Mana Ionescu, FVP Digital Marketing at AXOS Bank, who brings a wealth of experience in demystifying marketing concepts and debunking myths. Resources The Agile Brand …

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#516: Customer and data centricity with Lamees Butt, Zoovu 26:17

2M ago26:17

26:17

Today we’re going to talk about using customer-centric approaches combined with data-centric tools and processes to improve customer engagement and foster lasting customer satisfaction. To help me discuss this topic, I’d like to welcome Lamees Butt, SVP Global Alliances and Channels at Zoovu, an AI Content Discovery platform for enterprise business…

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#515: Predictive analytics and a first-party data strategy with Alan Gilleo, Leap Group 27:00

2M ago27:00

27:00

Anyone listening to this show has heard us talk quite a bit about AI’s impact on marketing and the customer experience. We’ve covered a pretty broad cross section of approaches, but as you’ve likely heard on this show and in many of the other places you get information, it seems like generative AI is getting a lot of the attention these days. While…

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#514: Nimble customer research with Todd Horvitz, Head of Insights, HP 40:59

2M ago40:59

40:59

Today we’re going to talk about customer research, and how to do customer research in a nimble, agile way and still be incredibly effective, as well as how the practice of customer research is evolving in the age of AI. To help me discuss this topic, I’d like to welcome Todd Horvitz, Head of Insights, Business Computing and Software. Resources Get …

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#513: AI & Fragmentation with Afif Khoury, SOCi 28:33

2M ago28:33

28:33

The total number of solutions in the martech Lumascape has grown to more than 11K in 2023, representing almost 7,000% growth in the space in just 12 years. The result of this growth has created too many data silos bringing massive challenges in integrating data and cleaning data to use for analytics and AI. Today we’re going to talk about data and …

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#512: When "unmanaging" is the best way to manage teams, with Jack Skeels, AgencyAgile 26:26

2M ago26:26

26:26

Today we’re going to talk about effective management of teams, even when that means you need to “unmanage” them - and we’ll talk a lot more about what that means. To help me discuss this topic, I’d like to welcome Jack Skeels, CEO & Founder of AgencyAgile and author of the book Unmanaged: Master the Magic of Creating Empowered and Happy Organizatio…

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#511: Brand engagement in a socially conscious market, with Taylor Bennett, DoorDash 28:12

2M ago28:12

28:12

Today, we're diving deep into the role of brands in today's socially conscious market. We'll explore the intricacies of engaging with social issues, navigating the challenges of fragmented audiences, and the importance of a brand crafting and owning its narrative. These discussions are crucial for understanding how major brands approach their publi…

1
#510: Missed opportunities with AI and CX with Tony Grout, Showpad 27:52

3M ago27:52

27:52

As we talk about a lot on this show, organizations are investing in AI technologies more than ever and integrating them into existing systems to train sales and revenue teams to help their connections with audiences. However, despite its advancements, significant missed opportunities exist in maximizing AI’s potential. Today we’re going to talk abo…

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#509: Optimizing the patient experience with Michael Burke and Josh Byrd from Copient Health 35:26

3M ago35:26

35:26

Today we’re going to talk about optimizing the patient experience by looking at ways to optimize the operational efficiency—and in this case the operating room efficiency—at hospitals, by using machine learning tools. We’ll also talk about several other use cases for AI and ML in healthcare. To help me discuss this topic, I’d like to welcome Michae…

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#508: The self-optimizing enterprise with Don Schuerman, CTO at Pega 35:22

3M ago35:22

35:22

There is no question that greater reliance on predictive analytics, enhanced automation, and the capabilities of generative AI are helping to shape the enterprise of tomorrow. Today we’re going to talk about building the self-optimizing enterprise, and how data, collaboration, and workflow optimization work together to create an organization where …

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#507: Gen AI and the Future of Publishing with Marc Sirkin, Third Door Media 35:37

3M ago35:37

35:37

Is the future of research and content creation a chatbot? With all of the commotion that ChatGPT has created, several industries, including the marketing industry, are evolving to utilize some of the things that make generative AI technologies so interesting and captivating, to make them useful for research and creation of meaningful content. Today…

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#506: Using GenAI to Generate Revenue with Assaf Baciu, Persado 20:55

3M ago20:55

20:55

We are here at Shoptalk 2024 at the Mandalay Bay in Las Vegas, where retailers and the platforms that support them are gathered to talkin about reimagining retail for the omnichannel consumer. Today we’re going to talk about how brands big and small can best use generative AI to drive revenue. To help me discuss this topic, I’d like to welcome Assa…

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#505: Keeping pace with retail customer expectations with Craig Moore, Körber Supply Chain 18:24

3M ago18:24

18:24

We are here at Shoptalk 2024 at the Mandalay Bay in Las Vegas, where retailers and the platforms that support them are gathered to talk about reimagining retail for the omnichannel consumer. In the retail world, social media virality blows up brands overnight, but a great supply chain strategy is critical to keeping customers. So much so, 77% shopp…

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#504: Deep learning and the cookieless future with Jaysen Gillespie, RTB House 25:38

3M ago25:38

25:38

We are here at eTail Palm Springs in Palm Spring, California and talking about all things retail, e-commerce, AI, and more. While we’ve talked quite a bit about the cookieless future on this show, and even though the impending deadline of third-party cookies may get pushed back… again… it is still happening, and marketers and advertisers need to fi…

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#503: Better customer insights with Matt Butler and Russ Hannig 34:01

3M ago34:01

34:01

Recorded live at eTail Palm Springs in Palm Spring, CA. We are talking about all things retail, e-commerce, AI, and more. My guests today can talk about all of this and we’re going to talk specifically about the importance of getting better insights to understand customer behavior, perform media mix modeling and more with third-party data becoming …

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#502: Cross-functional collaboration plus AI augmentation with Mariam Asmar, Braze 26:25

3M ago26:25

26:25

As companies continue to boast AI investments, marketers are struggling to keep up, according to a recent report from customer engagement platform Braze, which finds that less than 50% of marketers are using or intend to use AI in their everyday tasks. At the same time, cross-functional team collaboration is at a standstill, with only 1% of custome…

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#501: AI and the CMO with Amanda Cole, CMO at Bloomreach 31:29

3M ago31:29

31:29

Today we’re going to talk about the impact of AI on Chief Marketing Officers, as well as personalization and how, with the help of AI, it might finally be the year of personalization. To help me discuss this topic, I’d like to welcome Amanda Cole, CMO at Bloomreach, as well as an Executive Board Member at the MACH Alliance. Resources Bloomreach web…

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#500: March Madness Special: Hyper-paced CX in the iGaming Industry with Pini Yakuel, Optimove 33:57

3M ago33:57

33:57

Welcome to our first March Madness episode - and in the spirit of this, today we’re going to talk about the customer journey and experience in an industry that has one of the highest velocity of transactions, yet with very little differentiation between brands. The iGaming industry, which includes sports betting and online casinos is often looked a…

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#499: AI and Digital Transformation with Jonathan Boakes, Infinum 31:43

3M ago31:43

31:43

Today we’re going to talk about AI’s incorporation into both existing and new digital transformation initiatives, and what some of the implications are when doing so. We’ll also be touching on some of the ideas in Infinum’s recent report, Beyond Buzzwords: Decoding the Digital and AI Revolution. To help me discuss this topic, I’d like to welcome Jo…

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#498: The value of B2B2C E-commerce with Carlos Manalo and Tom Flierl 31:04

3M ago31:04

31:04

Today we’re going to talk about the value of B2B2C, and how to create a win-win situation for all parties involved despite the challenges and risks associated with B2B2C and self-service models, in a special episode brought to you by The Office of Experience, a design-driven, digital-first, vertically integrated and collaborative agency that believ…

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#497: Great omnichannel CX in retail with Tracey Brown, Chief Customer Officer at Walgreens 20:29

4M ago20:29

20:29

We are here at Medallia Experience 2024 at the Wynn in Las Vegas and there’s a lot of exciting announcements we’ve been seeing, plus a chance to hear from leaders at Medallia as well as their customers about where the world of customer experience is heading. Today we’re going to talk about what it truly means to have a great omnichannel customer ex…

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#496: The link between creativity and innovation with Anne Jacoby 23:11

4M ago23:11

23:11

Today we’re going to talk about the link between creativity and innovation and how leaders that empower their teams to tap into their own creative sparks can achieve stellar results while increasing their teams’ engagement. To help me discuss this topic, I’d like to welcome Anne Jacoby, Founder & CEO of The Spring Street Solutions Company, and auth…

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#495: Pay transparency and the employee experience with Sydney Artt, Anaconda 22:49

4M ago22:49

22:49

While we mostly talk about marketing and the customer experience on this show, as we all likely know, employees and the employee experience directly affect customers, so today we’re going to talk about salary transparency and key ways business leaders can successfully take a more modern approach to HR and navigate pay transparency within their orga…

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#494: Maximizing online marketplaces with Todd Walsh, HP 18:52

4M ago18:52

18:52

We are here at eTail Palm Springs in Palm Spring, California and talking about all things retail, e-commerce, AI, and more. Today’s customer seeks variety and begins looking for products across a wide swath of marketplaces. For this reason, understanding each marketplace and how you might get involved with each or position yourself across several i…

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#493: The Top 3 in-demand marketing jobs for 2024 with Sue Keith, Ceres Talent 27:23

4M ago27:23

27:23

In this special episode, brought to you by Ceres Talent, a marketing recruiting firm run by modern-day marketing matchmakers, we’re going to talk about a few things, including a brief review of the state of the marketing hiring landscape, the top in-demand jobs for 2024, and what hiring managers should keep in mind about AI and hiring for marketing…

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