Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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コンテンツは Marc Randolph によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、Marc Randolph またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。
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#68: The Premium Product Conundrum
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コンテンツは Marc Randolph によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、Marc Randolph またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。
How earth friendly are the so-called “earth friendly” products? In the opinion of this week’s guest Justine Potashnik - not very.
But she believes she has the answer in her Advanced Soapberry Formula, derived from Himalayan tree nuts.
A product like this has a higher cost to create than its competitors, which has her at a juncture - should the company take a lower margin to get onto shelves faster or focus on being premium?
Listen in for Marc’s tips on how to make the pivotal decisions in your product sales strategy when entering a crowded market.
Want a deeper dive into the topics discussed in today’s show? The paperback edition of Marc’s international best-seller That Will Never Work is out now in bookstores and online: www.amazon.com/That-Will-Never-Work-Netflix/dp/0316530182
Want to be a guest? Head to Marcrandolph.com. While you’re there, sign up for Marc’s newsletter.
Feeling social?
Tw: @mbrandolph
IG: @ThatWillNeverWork
LinkedIn: Marc_randolph
Marcrandolph.com
73 つのエピソード
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コンテンツは Marc Randolph によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、Marc Randolph またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。
How earth friendly are the so-called “earth friendly” products? In the opinion of this week’s guest Justine Potashnik - not very.
But she believes she has the answer in her Advanced Soapberry Formula, derived from Himalayan tree nuts.
A product like this has a higher cost to create than its competitors, which has her at a juncture - should the company take a lower margin to get onto shelves faster or focus on being premium?
Listen in for Marc’s tips on how to make the pivotal decisions in your product sales strategy when entering a crowded market.
Want a deeper dive into the topics discussed in today’s show? The paperback edition of Marc’s international best-seller That Will Never Work is out now in bookstores and online: www.amazon.com/That-Will-Never-Work-Netflix/dp/0316530182
Want to be a guest? Head to Marcrandolph.com. While you’re there, sign up for Marc’s newsletter.
Feeling social?
Tw: @mbrandolph
IG: @ThatWillNeverWork
LinkedIn: Marc_randolph
Marcrandolph.com
73 つのエピソード
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