Terra Maya podcast

Player FM - Internet Radio Done Right

25 subscribers

Vor sechs Jahren hinzugefügt

コンテンツは Terra Maya and Filipa Maló Franco によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャストコンテンツは、Terra Maya and Filipa Maló Franco またはそのポッドキャストプラットフォームパートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。

The Agile Brand with Greg Kihlström®

1
# 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17

約 7 日前28:17

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28:17

Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…

Terra Maya

シリーズのホーム•Feed

Este é o podcast Terra Maya e nesta nova temporada vamos abordar a saúde mental, as emoções e promover algo essencial: a nossa capacidade de pensar e sentir tudo o que nos rodeia.

20 つのエピソード

#Saúde Holística #Saúde Alternativa #Terra Maya #Filipa Maló Franco #Saúde e Bem-Estar #Fitness

Terra Maya

25 subscribers

updated 約 4 年前

シリーズのホーム•Feed

Este é o podcast Terra Maya e nesta nova temporada vamos abordar a saúde mental, as emoções e promover algo essencial: a nossa capacidade de pensar e sentir tudo o que nos rodeia.

20 つのエピソード

#Saúde Holística #Saúde Alternativa #Terra Maya #Filipa Maló Franco #Saúde e Bem-Estar #Fitness

すべてのエピソード

Terra Maya

1
T2 Episódio 16: Em conversa com Sílvia Coutinho - Relacionamentos, intimidade, infidelidade e amor. 35:11

4 years前35:11

35:11

Neste episódio conversamos com a Dra Sílvia Coutinho, psicóloga clínica especialista em terapia familiar e de casal, onde abordamos diferentes temas como relacionamentos, intimidade, infidelidade, comunicação e amor.

Terra Maya