S7E9: Josh London - Internet Marketing Part 2


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In the second half of this series, Josh London goes in-depth on how to setup a Google Adwords campaign, what to have on your landing page, and specific strategies to help you get results from your internet marketing efforts.

Google Adwords Overview

• This is the main platform to do paid advertising.

• Differences between ads and organic search listings.

• Have your website in order first.

• Advantages of using paid traffic vs organic traffic.

Settings for Google Adwords

• Creating a campaign, and which type of campaign to use.

• Start small, then expand your search parameters.

• Choosing networks to display your ads on.

• Choosing geographical locations and using it’s advanced features.

• Setting up your bid strategy.

• Setting up your daily budget. (Generally between $10–20 per day)

• Delivery method.

• Wading through advanced settings.

Creating the Ad

• Knowing your target audience and taking that into account.

• Know your end goal and work backwards.

• Look at your competition and do something that stands out. Something different and unique.

Portent.com/tools/title-maker for ideas.

• Make sure it matches your landing page.

• Headlines and description lines.

• Split testing ads.


• Start with Google’s planner tool, but know that you’ll have to do a lot of tinkering.

• Types of keywords: broad match, phrase match, and exact match.

• Negative keywords.

• Let data drive your decisions.

• Longtail Pro is a good service to help you with picking keywords.

• Keep in mind: Everything is setup for Google to make money.

• How to tweak and adjust things as you have your ad running.

• Tips to finding keywords you should use.

Landing Pages

• What should your landing page have?

• It should complete your goal.

• Call to Action

• Have an opt-in incentive to get them to give you their email address. Something like a price sheet. This is often more effective than a contact form.

Mailchimp is a great service to use for this.

• Everything needs to line up from the landing page, to the ad, to the search terms they originally used to see your ad.

• Make it as easy as possible for your client to get in touch with you and get your prices.

• Begin to build a relationship with your prospect.

• Building your list is the best way for you to make sales online.

• Create dedicated landing pages for each ad group that you have.

• Don’t have ads point to your home page.

Unbounce and Lead Pages help you to split test your landing pages.

• Your landing page is the most important part of your online marketing campaign because, that’s where the conversions are made.

Where can we find Josh London?


Flying Solo

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