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Moving beyond the metrics
Manage episode 306603910 series 2846104
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What does visibility mean to you as an entrepreneur?
It's a term that gets tossed around in the entrepreneur space, usually with few truly defining what it means.
A lot would say that it's about being seen in all the places. And a lot might also frame visibility around measurable metrics like reach, following size and engagement rates.
And while neither of those is technically wrong, they don't paint a full picture of what it means to be visible as a brand, business or entrepreneur in 2021.
In this episode we're breaking down...
- why visibility is more than metrics and why it's more than sharing your face on social media
- how to know if you're being visible in today's fast paced entrepreneur landscape
- what the difference is between impact and influence (and which one you should aim to achieve to boost visibility)
- why mindset is a key ingredient of creating visibility
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