Season Five Wrap-Up and Season Six Sneak Peek with Robbie Kellman Baxter

Subscription Stories: True Tales from the Trenches

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Season 6 is launching soon, but while you wait, catch up on our most recent season. Some of Season 5’s most popular episodes include Mighty Network’s Gina Bianchini returning to subscription stories for a second time to share her wisdom about building purpose-driven communities, as well as Dan Zavorotny of Nutrisense talking about blending hardware, software, and services into a single subscription, and Anne Janzer on subscription marketing.

We went deep on customer success with Rod Cherkas, author of the Chief Customer Officer Playbook, and about scaling membership with Pavilion Founder, Sam Jacobs. We talked a lot about subscription product design with Silicon Valley Product Builder, Tom Willerer, Samsara’s CPO, Jeff Hausman, and Mailin Jappé of Acer.

I always love conversations with academic researchers with a strong practical mindset, and this season I was happy to host Harvard Business School’s Ava Escarza and Columbia’s Rita McGrath. And we got into the details of two of the trickiest parts of subscription design, pricing and the law, with respectively Mark Stiving, author of Selling Value, and Paavana Kumar of Davis+Gilbert.

If you haven’t listened to these episodes, I encourage you to check them out. And if you really like them, please be sure to rate and review them on Apple iTunes or Apple Podcasts. I always ask because it helps us get the word out.

Guests for Season 6 include Ken Houseman, who leads product management for the New York Times, Tacy Byham, CEO of the leadership consulting powerhouse DDI, and Randy Wootton, CEO of Maxio.

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