#59 How Content Marketing Can Help Grow Your Business with Julio Guevara

Stories Behind the Grind

On this episode of Stories Behind the Grind, listen to my conversation with Julio, social media director at Perfect Daily grind, the world’s leading online coffee publication. We discuss how Perfect Daily grind grew into the powerhouse publication it is today, what steps you should take to plan releasing content and skills needed to stay ahead of social media changes.

Also discover How Julio got interested in social entrepreneurship and social media The 3 main projects for Perfect Daily Grind What goes into creating a content strategy Marketing and the role it plays in the planning stage

The importance of combining value and authenticity, content and resources Making sure the audience has to see the value of what they share Social media will give you feedback on how your content does Why doing these two things will separate you from all the other social media content out there The evolution of content for Perfect Daily Grind How to capture peoples attention on social media Keeping up with the changes in social media platforms How to find the balance between quality and quantity The platform that is the best source of organic growth Challenges in communicating content across different continents and languages Key metrics that Julio is keeping track of Julio's definition of the grind Links: Perfect Daily Grind website - https://www.perfectdailygrind.com/ Perfect Daily Grind on Instagram - https://www.instagram.com/PerfectDailyGrind/ Perfect Daily Grind on Facebook - https://www.facebook.com/pg/perfectdailygrind/about/ Perfect Daily Grind on Twitter - https://twitter.com/PerfectDailyG Julio on Instagram - https://www.instagram.com/jguevarae/ Julio on Facebook - https://www.facebook.com/julio.guevara.355

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