Cooking Secrets And Social Media Strategies: An Interview With Misha Simon Of Misha's Kitchen Sprung On Food podcast

Cooking Secrets and Social Media Strategies: An Interview with Misha Simon of Misha's Kitchen

23d ago 47:37

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In this episode of 'Sprung on Food,' host Kae Sprung interviews Misha Simon, the food content creator behind Tis Rare We Get Out and Misha's Kitchen.

Misha discusses his journey from posting food content during the pandemic to turning his social media presence into a business. He dives into the origins of his account name, shares his signature dishes like Persian tahdig and flan, and touches on the therapeutic aspects of cooking. The conversation also explores the challenges of content creation, handling social media criticism, and adapting to new technologies like AI. Misha talks about his experiences in the restaurant industry and his aspirations, including working on a new cookbook and releasing his own saffron salt.

00:00 Welcome to Sprung on Food

00:23 Meet Misha Simon: The Man Behind TisRareWeGetOut

01:39 Signature Dishes and Culinary Inspirations

04:17 The Therapeutic Art of Cooking

07:17 The Science and Art of Cooking Tahdig

15:50 Navigating Social Media Criticism

20:56 The Future of AI in Content Creation

28:22 Speculations on Animation Techniques

28:46 The Creative Process and Frustrations

31:23 Adapting to New Filming Environments

31:58 Transition from Soccer to Cooking Content

32:58 Challenges of Content Creation

33:34 Balancing a Full-Time Job and Content Creation

40:11 Experimenting with Full-Time Content Creation

44:37 Restaurant Industry Insights

47:56 Future Plans and Social Media Presence

48:46 Conclusion and Farewell

See behind the scenes photos and video here: http://instagram.com/sprungonfood

Check back for new episodes, and make sure to also subscribe: https://www.youtube.com/@iamsprung

You can also learn more and follow Kae Sprung here:
Website: http://katherinesprung.com
Instagram: https://www.instagram.com/iamsprung
TikTok: https://www.tiktok.com/@iamsprung?

About the show:
Sprung On Food is an interview based series, hosted by Katherine Sprung, a food and media entrepreneur. This season, we're stepping into the world of food content creation, featuring food bloggers, chefs, cookbook authors, and media pros you should know. And, we get to know them through food, a universal connector.

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