The Event Business: How to Build Relationships, Sell Experiences, and Succeed

Solution Seekers

Sales, marketing, and operations teams are integral to the success of any event. Their collaboration is crucial in creating engaging experiences that resonate with attendees and sponsors alike. By working together and leveraging their respective strengths, these teams can orchestrate seamless logistics, attract sponsors, drive attendance, and ultimately deliver exceptional events that leave a lasting impression. So how can one harmoniously converge the efforts of these different departments to create engaging, impactful experiences that resonate with attendees and sponsors alike?

In this episode of “The Kennedy Events Podcast,” host Paige Buck is joined by special guest Dan Rubinetti, a seasoned events industry veteran with over 30 years of experience working with leading B2B firms in the US. In his role as Director of Business Development and Head of Wealth Management Event Sales at Informa, Dan is responsible for building relationships, setting up direct sales teams, and identifying unique marketing opportunities. And he's widely respected for his leadership and expertise in these critical areas. He delves into his strategies for building reciprocal relationships in the industry, unifying teams to deliver exceptional events, and the challenge of working with a shrinking marketing budget from sponsors who've had negative experiences with events.