How Scaling Culture Helps You Grow Your Business

Solution Seekers

Lawrence Arevalo is the President of Verducci Event Productions (VEP), which helps organizations amplify their message through compelling video and virtual events. VEP specializes in staging, lighting, decor, and audio/visual support. In his role, he manages the company’s operations, trains new talent, and performs as a DJ. Lawrence began his career as an audio/visual technician before becoming a meeting and event coordinator.

In this episode…

When scaling an event business, entrepreneurs are often too focused on operations and processes, overlooking their business’ culture as a result. So how can you manage your company’s growth while building a positive culture?

Event planner and DJ Lawrence Arevalo understands the emotional effects of rapid growth on team members. For this reason, he implemented strong core values and focused on relationship-building to foster transparent communication to meet his team’s needs. He emphasizes the importance of trusting team members to take ownership of their tasks to foster professional development that can augment organizational growth.

Join Paige Buck in today’s episode of The Kennedy Events Podcast as she sits down with Lawrence Arevalo, President of Verducci Event Productions, to discuss developing a company’s culture and scaling a business. Lawrence shares VEP’s brand promise, the company’s event production and execution process, and how he collaborates to solve challenges and scale.