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Manage episode 287339840 series 2150259
YOUR COMMUNITY NEEDS WEEKEND CUSTOMER SERVICE TOO Nobody has ever said starting or running your own business is easy, it’s not. Building a relationship with you and your customers is also just as hard. It takes a whole lot of patience and hard work. This is the same when it comes to growing a social media audience, patience is paramount. I’ve spoken often about patience, and many businesses and brands just don’t have it. When you’re creating content you need to work on the basis of value, and even more scarily for many businesses, giving it for FREE. So many people in industry currently are terrified of giving away too much information to potential customers, especially for FREE. For some reason we have it instilled into us that if someone knows how something is done they’ll go ahead and do it themselves rather than paying us for the service. I understand the principles of thermo dynamics, it doesn’t mean I could pop over to the states and start working for NASA. What we as business owners need to understand is people love to be given value. If you’re an accountant, don’t be afraid to help people with information that’ll help them do their tax returns. If you’re an electrician, what’s stopping you teaching people how to re-wire a plug, or hang a light? Doing these type of things in blog, video and audio formats will really help you grow your brand and business. You’ll become that voice of authority, that not only knows what they’re doing, but are brave enough to help people do things themselves. Your followers will become raving fans and start to share you content due to the value, and that’s when you really succeed as a business as you can drop the ask in i.e. do you need help with your taxes this year? Does your home need a new RCD box to be in line with legislations? and people will come to you for that help. This process however, isn’t quick to give your an ROI, and it’s hard work, but what in life that’s worth having isn’t hard work? Don’t be afraid to give away your best stuff, it’ll help you win in the long run.