AI and the Modern Marketer: Navigating the Changing Job Market

Social Pulse Podcast: B2B Edition

Are you worried about the rapid advancement of AI in marketing? As artificial intelligence reshapes the marketing landscape, many professionals question their future in the industry. Will AI replace human marketers entirely? What new skills do you need to stay competitive?

These questions keep marketers up at night, and for good reason. But here's the good news: AI isn't here to replace you—it's here to enhance your capabilities and open up new opportunities. That's exactly what our guest today is here to help us understand.

Pam Didner is an award-winning B2B marketing consultant, speaker, and author of multiple books on AI in marketing, including her recent works "The Modern AI Marketer in the GPT Era" and "The Modern AI Marketer: Guide to Gen AI Prompts." With over two decades of experience in global marketing leadership roles, she has been at the forefront of marketing evolution, helping countless professionals leverage AI to enhance their strategies and careers. She's here to share her insights and practical advice on how you can position yourself for success in this rapidly changing job market.

Social Pulse Podcast host Mike Allton asked Pam Didner about:

🧡 AI as an Enabler: Understand how AI is augmenting marketing roles rather than replacing them, opening up new opportunities for strategic thinking and creativity.

🧡 Essential AI Skills: Identify the key AI-related skills and knowledge areas that will be crucial for marketers to develop in order to remain competitive in the job market.

🧡 Career Adaptation Strategies: Learn practical steps for evolving your marketing career to align with the AI-driven future, including continuous learning and cross-functional collaboration.

Learn more about Pam Didner

• Connect with Pam Didner on LinkedIn
• Connect with Pam Didner on X

Resources & Brands mentioned in this episode

• Pam Didner
• Learn more about Agorapulse with a free demo
• An Ebook: The Modern AI Marketer in the GPT Era
• An Ebook: The Modern AI Marketer: Guide to Gen AI Prompts.
• Paul Roetzer
• Susan Westwater
• Chris Penn
• Sam Altman
• Darryl Praill
• Minority Report
• Wharton business school
• Podcast: The Artificial Intelligence Show

Show Notes & Transcript: https://www.agorapulse.com/blog/ai-and-the-modern-marketer-navigating-the-changing-job-market

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Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.