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The Power of Social Listening to Heighten Customer Experience
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When? This feed was archived on May 27, 2022 18:08 (). Last successful fetch was on April 05, 2022 03:08 ()
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Manage episode 271918872 series 2374705
Across the internet and on social media, I have seen many school districts and companies wondering how to hide or delete comments from their audiences. Although I advocate deleting any hate speech or derogatory comments, I am not in favor of turning off our audiences' words.
The Power of Social Listening
The power and knowledge comments bring to our district far outweighs any negative brand image it might convey. I believe comments are a powerful tool to tap into our audience's mind and improve customer experience in our district.
Social listening allows brands to follow and examine conversations about them on social media platforms. In the past, I have said this in many presentations and consultations, knowing your audience is one of the most critical aspects of your companies or school district's marketing efforts. Researching your audience should be one of the first things you do as you start a new marketing campaign.
The Benefits of Social Listening
There are many benefits to comments and social listening; here are five that I feel are vital to improving your customer experience:
1. Positive Customer Experience
2. Discover New Opportunities
3. Heighten Your Marketing
4. FAQs Experts
5. Monitoring Competitors
31 つのエピソード
アーカイブされたシリーズ ("無効なフィード" status)
When? This feed was archived on May 27, 2022 18:08 (). Last successful fetch was on April 05, 2022 03:08 ()
Why? 無効なフィード status. サーバーは持続期間に有効なポッドキャストのフィードを取得することができませんでした。
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 271918872 series 2374705
Across the internet and on social media, I have seen many school districts and companies wondering how to hide or delete comments from their audiences. Although I advocate deleting any hate speech or derogatory comments, I am not in favor of turning off our audiences' words.
The Power of Social Listening
The power and knowledge comments bring to our district far outweighs any negative brand image it might convey. I believe comments are a powerful tool to tap into our audience's mind and improve customer experience in our district.
Social listening allows brands to follow and examine conversations about them on social media platforms. In the past, I have said this in many presentations and consultations, knowing your audience is one of the most critical aspects of your companies or school district's marketing efforts. Researching your audience should be one of the first things you do as you start a new marketing campaign.
The Benefits of Social Listening
There are many benefits to comments and social listening; here are five that I feel are vital to improving your customer experience:
1. Positive Customer Experience
2. Discover New Opportunities
3. Heighten Your Marketing
4. FAQs Experts
5. Monitoring Competitors
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