Sell More Products Using Video with XayLi Barclay

Small Business PR

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Got a product or store and can't figure out what to post or how to get it in front of more customers? Or, maybe you are camera shy and a "behind the scenes" founder, who does NOT want to come off as "self-promoting"? Well, this episode is for you, because your business DEPENDS ON YOU to show up and be the face of it. Don't worry though, our camera confidence and video expert Xayli Barclay will show you EXACTLY how to appear natural and authentic on camera so your videos connect with your audience the right way so you can get more sales, while still being you!
Here’s What We Cover In the Episode and More:

• Insights from XayLi on overcoming camera shyness and building confidence.
• How to select the ideal video platforms like Instagram and YouTube based on your marketing goals.
• Tips on creating compelling behind the scenes clips, how-to videos, and leveraging trends.
• Being true to yourself on camera.
• Experimenting with different video styles to find what resonates with your audience.
• Techniques for hooking viewers in the first few seconds.
• Using short, looping videos for extended reach.
• Recommendations for video creation and editing tools such as Ecamm, ChatGPT, Opus Pro and CapCut Pro.
• Strategies for the camera-shy to maintain a strong video presence.

From Camera Shy to Sales Fly: Authenticity is your secret weapon— ditch the lengthy intros and embrace the power of raw, behind-the-scenes content. XayLi Barclay’s masterclass reveals that even a simple demo can skyrocket engagement. Equip yourself with the right tools and watch your sales soar without breaking the bank on ads!
Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.
If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.

• Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
• Join the Small Biz PR Facebook Group to get the best PR Tips
• Download the 10 ways to get free PR for your small business
• DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr
• Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou
• Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941
• Visit XayLi Barclay on LinkedIn: linkedin.com/in/xaylibarclay
• Check out her website: https://xaylibarclay.com/