The Post-Olympics Show: Opportunities for Chinese Brands

ShanghaiZhan: All Things China Marketing, Advertising, Tech & Platforms

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What opportunities exist for Chinese brands post-Olympics? In this world of micro-targeting and community building, smaller brands can take advantage of sponsoring Chinese athletes who may not be as expensive as sports celebrities like Eileen Gu. Did the Paris Olympics help break China's overseas travel slump? Ali and Bryce take a China marketing take on the recent Paris games.
1. Opening Ceremony: Was it successful for a social media audience?
2. Will the Paris Olympics encourage more Chinese to travel abroad?
3. Ali talks about Yili Milk and his POV on their alternative sponsorship strategy
4. Social media advertising Olympics vs. CCTV 5 advertisements
5. Sponsoring Olympics vs. Sponsoring Athletes - another win for Nike
6. Can micro-targeting and niche' marketing take advantage of lesser Olympic stars?
7. How long can China Olympics winners maintain brand power potential?
8. Chinese brands using international sports stars: global expansion or Chinese association?
Ali's article in Campaign Asia: https://www.campaignasia.com/article/brand-health-check-will-yilis-meme-marketing-continue-to-succeed-post-olympics/497815
For everything ShanghaiZhan: http://zhanstation.com/
ShanghaiZhan Theme Music: by Bryce Whitwam
https://soundcloud.com/bryce-r-whitwam/bad-cough-syrup?si=cfb30a6e0c0e459da78b912bf60825ac
Bryce on Linkedin: https://www.linkedin.com/in/brycewhitwam/
Ali on Linkedin: https://www.linkedin.com/in/alikazmi/

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