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The Futility of Pessimism
Manage episode 424754602 series 3581052
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Bronwyn Williams & Bruce Whitfield | The Small Print
South Africa and its fraught political economy provide a fascinating case study into how it takes a particular brand of genius to thrive in a difficult domestic environment and to take those ideas and the businesses that deliver them global. In this episode, Bronwyn speaks to journalist Bruce Whitfield about his latest book, Genius: How to Take Smart Ideas Global. They discuss the need for optimism in a world full of challenges and opportunities, how greatness comes from acting on a purpose, and how a generation of South Africans is solving problems and adding value across the globe.
Bronwyn Williams is a futurist, economist, trend analyst and host of The Small Print. Her day job as a partner at Flux Trends involves helping business leaders to use foresight to design the future they want to live and work in. You may have seen her talking about Transhumanism or Tikok on Carte Blanche, or heard her talking about trends on 702 or CNBC Africa where she is a regular expert commentator. When she's not talking to brands and businesses about the future, you will probably find her curled up somewhere with a (preferably paperback) book. She tweets at @bronwynwilliams.
Bruce Whitfield is a business speaker, journalist, and author who interprets the noise at the murky intersection where business, politics and society collide. He is a sought-after keynote speaker with three decades of impeccable journalistic credentials. Bruce has shared platforms with Bill and Hillary Clinton, Nouriel Roubini, Charlize Theron, Lord Mervyn King, and hundreds of business and political luminaries and personalities. He is also an award-winning journalist known by most as the fast-paced and insightful Money Show host.
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