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77: Brand protection in sport
Manage episode 426600278 series 3564856
コンテンツは Gowling WLG によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、Gowling WLG またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。
When it comes to major sporting events and the sports sector generally, there are a variety of ways that intellectual property rights could be infringed. So what can in-house sporting legal teams do to mitigate the risk of infringement?
In this podcast episode, our IP lawyers provide useful hints and tips on implementing brand protection strategies, understanding sponsorship relationships, marketing, and enforcement of intellectual property rights.
They share their first-hand experiences having worked for the Birmingham 2022 Commonwealth Games as in-house legal support, as well as providing sport branding legal advice to event organisers, sports brands, sponsors and other rights holders in private practices, looking at the opportunities and common challenges legal teams are facing in the sporting world.
You can find this episode and the accompanying transcript on our website: https://gowlg.co/3XKHPTm
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