Turning Showings into Sales: Pro Tips for Collecting Buyer Feedback | Tiffany & Ashlee - 045

Realestatable

Are you a real estate agent struggling to nail the timing and methods of follow-up after showings? Do you find yourself torn between sending a quick text message or recording a personalized video?

Join us in this episode of Realestatable as we explore the art and science of following up after property showings. Discover the power of feedback and learn how it can be your secret weapon for understanding buyer perspectives and improving future showings.

Challenges in Follow-Up

• We explore the pressing challenges in the current real estate market, particularly the struggle to secure timely feedback from showing agents.
• In this episode, we introduce a unique approach that's proving to be a lifeline for sellers striving to thrive in these turbulent times.

Pre-Showing and Post-Showing Engagement

• Do you need innovative strategies to engage buyers before and after showings? We've got you covered.
• Here are some tips: send property videos, provide valuable resource links, and make yourself available for any questions during the showings.

Obtaining Feedback

• Ashlee highlights her experiences in trying to gather constructive feedback from showing agents.
• She has experimented with different methods, including using video messages to request feedback, and debates the effectiveness of this approach versus traditional text-based communication.

Communicating with Sellers

• Tiffany focuses on setting clear expectations with sellers about feedback timing and the methods used, such as text messages or video feedback.
• She touches on the need for regular explanations and adaptable communication skills to cater to the seller’s needs.

Categorizing Feedback

• We explore strategies for categorizing and analyzing buyer feedback.
• Try organizing this feedback into spreadsheets and emphasize asking specific questions to gain a comprehensive understanding.

Handling Tough Feedback

• The need for tactful presentation when delivering feedback, especially the tough ones, is emphasized.
• Tiffany advises starting difficult conversations with bad news followed by potential solutions to soften the blow for sellers.

“"I think in good practice you should be withholding, really an opinion and in a lot of the feedback that would be useful to sellers until your buyers make a decision." - Tiffany Klusacek.

"And it's hard too because if you have a seller who's wanting the feedback within 5 seconds of the showing and, and you calm them down and you're like, I'm going to get it. Within 24 hours, I'm going to try to get it." - Ashlee Jankovich.

Resources

Spreadsheet

Email Templates

Have questions about how to succeed in today’s real estate climate? Want further insights from a recent episode? Or maybe you just want to keep it real and connect with us! Either way, head over to www.realestatable.com/contact to book a one-on-one with us, and we’d be happy to answer any questions that you might have.

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Show Credits:

Our Executive Producers and Hosts are Ashlee Jankovich and Tiffany Klusacek. The Realestable podcast is produced by TSE Studios. Music provided by SoundStripe.