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How To Build An Authentic Personal Brand with Amanda McCrossin
Manage episode 407441102 series 3560290
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Having previously worked as a sommelier in New York City, Amanda moved to the west coast in July 2015 where she joined the wine team at PRESS restaurant in St. Helena. Known as the "sommvivant" to her Instagram followers and YouTube subscribers for being a "Sommelier" with a "Bon Vivant" lifestyle, Amanda documents her life as a somm in the Napa Valley on a daily basis. By showcasing events like excursions around northern California in her splashy red Mini Cooper convertible, tastings at Napa Valley wineries, rare bottles of vintage Napa Cab at PRESS and daily adventures around the Valley, Amanda has become "an advocate for indulgence and the wine lifestyle."
In this episode Amanda and I dig into her story of being a sommelier, how to hone one’s voice and story telling ability, strategies for being a successful sommelier, and define how to be authentic to one’s self when it comes to building a personal brand with a purpose.
In this episode we mention… PRESS Restaurant Napa Amanda’s YouTube Channel Amanada’s Instagram Profile Dan Petroski Interview Massican Winery Follow Amanda on YOUTUBE TWITTER INSTAGRAM WEBSITE
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