Bottom-of-funnel Tactics for B2B That Actually Work
Manage episode 407750048 series 3437205
In this episode of The Anonymous Marketer, Kirsti Lang and guest Masooma Memon dive into effective B2B content marketing strategies, focusing on bottom-of-funnel (BoFu) tactics.
Masooma emphasizes the importance of creating a content "playground" where each piece interlinks, guiding readers through a learning journey about the brand's tools and services. The discussion covers the misconception of the marketing funnel's obsolescence, advocating instead for a nuanced approach that treats content as a dynamic resource library rather than rigid funnel stages.
They also explore the power of storytelling in product showcases and customer success stories, highlighting the need for empathy and value-driven content that positions the reader as the hero of their journey.
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