How to Win New Clients with Content Marketing

The Value Pricing Podcast

If you get an email in your inbox tomorrow inviting you to spend $200 on a webinar from John Smith on business success strategies, are you going to sign up?

I’m guessing not.

Now if that same email came from Sir Richard Branson, how about it?

John Smith might have better content, he might be a better presenter, he might give you more value but… you’ve never heard of him! You’ve got no idea whether it’s worth spending your money on him.

But Sir Richard Branson is famous – he is well known and considered an expert with experience. He has a reputation, and you KNOW him, you LIKE him, and you TRUST him to deliver valuable information.

SO, how can you build a reputation like Sir Richard Branson?

By putting out content.

When you consistently deliver quality content, potential clients will start to recognize your expertise and authority.

And people want to work with the best!

Would you rather work with Sir Richard Branson on business success, or John Smith?

(I know who I’d pick…)

Your clients want to know they are working with the best accounting professional. Someone who can meet their needs and go above and beyond the regular accountant and bookkeeper.

You need to show them that person is you.

Of course, creating content can seem like a daunting job, and maybe you think you don’t have the time for it.

I felt the same way a few years back when I started with content marketing, and now I post a variety of content every week including videos, emails, blogs, podcasts, social media posts and live training.

You can do it too.

In this episode you will learn:

✅ What content marketing is and why you must embrace it if you want to win the best clients,
✅ The top 3 forms of content you need to use
✅ How to create content fast so you build your brand and positioning
✅ The 5 golden rules of content marketing

Listen now.