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コンテンツは Mark Wickersham によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、Mark Wickersham またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。
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The Value Pricing Podcast
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コンテンツは Mark Wickersham によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、Mark Wickersham またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。
Mark Wickersham - chartered accountant, public speaker and value pricing expert – has spent the last 20 years teaching accountants and bookkeepers about the wonders of value pricing. In this podcast he tackles some of the industry’s most common frustrations such as dealing with price sensitive clients, having the pricing conversation, and being confident when it comes to charging the higher prices that you deserve. Mark is obsessed with value pricing! It is far superior to the fixed pricing or hourly billing methods that most accounting professionals typically use and everyone should be using it. It’s how he built his 7-figure business, and it’s how you are going to do the same. These episodes are recordings of live monthly training sessions in which Mark teaches accountants and bookkeepers like you how to price your services, how to win more clients and how to run a more profitable business.
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78 つのエピソード
すべての項目を再生済み/未再生としてマークする
Manage series 3349747
コンテンツは Mark Wickersham によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、Mark Wickersham またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。
Mark Wickersham - chartered accountant, public speaker and value pricing expert – has spent the last 20 years teaching accountants and bookkeepers about the wonders of value pricing. In this podcast he tackles some of the industry’s most common frustrations such as dealing with price sensitive clients, having the pricing conversation, and being confident when it comes to charging the higher prices that you deserve. Mark is obsessed with value pricing! It is far superior to the fixed pricing or hourly billing methods that most accounting professionals typically use and everyone should be using it. It’s how he built his 7-figure business, and it’s how you are going to do the same. These episodes are recordings of live monthly training sessions in which Mark teaches accountants and bookkeepers like you how to price your services, how to win more clients and how to run a more profitable business.
…
continue reading
78 つのエピソード
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1 The 5 Critical Things Every Accounting Firm Must Do in 2025 to Stay Ahead 40:42
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Are you ready to take your accounting firm to the next level in 2025? The world is changing fast—AI is transforming the industry, pricing mistakes are holding firms back, and the future of compliance work is uncertain. In this episode, we reveal the five critical things every accountant and bookkeeper must do to stay ahead. From value pricing to leveraging AI, these strategies could reshape your business and your life . Don’t get left behind—tune in now and get ahead of the game! The latest episode of the Value Pricing Podcast is now available: The 5 Critical Things Every Accounting Firm Must Do in 2025 to Stay Ahead In today's episode, you will learn: · The must-have strategy for a successful 2025. · Why raising your prices is essential—starting now! · How AI is reshaping the accounting profession. · The urgent need to switch to value pricing. · How to create more value and boost profits. · The future of compliance—what you must prepare for. Don't miss out on the game-changing strategies that will help you work smarter, earn more, and stay ahead of the competition in 2025! Listen now!…
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1 AI and NotebookLM: Tools for Better Strategic Insights for Accounting Firms 39:34
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Are you using AI strategically, or just scratching the surface? In this episode, we reveal how to train AI to deeply understand your business—so it delivers tailored insights, not generic advice. You'll discover how ChatGPT and a groundbreaking free tool can supercharge strategic planning, plus the must-have documents that will give AI the context it needs to drive real results. If you're serious about growing your firm, you can't afford to miss this! Listen now and start using AI like a pro! The latest episode of the Value Pricing Podcast is now available: AI and NotebookLM: Tools for Better Strategic Insights for Accounting Firms In today's episode, you will learn: · How to train AI to understand your business strategy. · The must-have documents that make AI insights more powerful. · Why ChatGPT custom GPTs can revolutionize your strategic planning. · How to use NotebookLM—Google’s free tool for better insights. · The secrets to AI-powered business advisory for your clients. · How to make this your most successful year yet! Don't miss out on the game-changing AI strategies that can transform your accounting firm and give you a competitive edge! Listen now!…
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1 10x More Content - How to Repurpose One Post Into Endless Formats 55:06
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Struggling to keep up with the demands of content marketing? Imagine creating 10x the content with half the effort! In this podcast, we uncover the secrets to batching, automating, and repurposing your content effortlessly. Learn how AI tools can transform a single video or blog post into endless formats across social media, blogs, and more. Discover why reusing and recycling content isn't just smart—it's essential. Don't miss the tips on building authority, delivering value, and maximizing impact with every post. Ready to revolutionize your content strategy? Tune in now! The latest episode of the Value Pricing Podcast is now available: 10x More Content - How to Repurpose One Post Into Endless Formats In today's episode, you will learn: · How to 10x your content with less effort. · The power of batching and automating your content strategy. · Smart ways to repurpose content into endless formats. · AI tools that simplify and supercharge content creation. · Techniques to build authority and grow your brand. · Strategies to engage your audience while saving time. Don't miss out on the game-changing tips to create more content, save time, and grow your brand effortlessly! Listen now!…
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1 How to go From Aspiring Author to Best-Selling Book 55:46
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Have you ever wondered how writing a book could transform your career? In this episode, we uncover the secrets of using books to position yourself as an expert, whether through self-publishing, traditional publishing, or hybrid approaches. Discover actionable strategies to write, market, and leverage your book to grow your personal brand and business. With insights from our guest Sharon Critchlow, learn how to craft impactful content, navigate publishing decisions, and use your book as the ultimate marketing tool. Plus, we reveal the surprising role of color psychology in your book's success.…
Are you ready to unlock the secrets of becoming more visible, valuable, and profitable in your bookkeeping journey? Join us as we dive deep with Margie Remmers Davis, who turned a life-changing challenge into a thriving QuickBooks ProAdvisor career. Discover how to navigate the ProAdvisor program, ace certification tests, and leverage your profile to attract clients like never before. With insider tips, powerful success stories, and actionable advice, this episode is packed with everything you need to take your business to the next level.…
Are you ready to transform the way you network and elevate your business relationships? In this episode, Mark Wickersham sits down with networking expert Will Kintish to uncover the secrets of confident networking. Learn how to overcome fears, ask the right questions, and identify the six types of groups in any room. Whether you're an introvert or a seasoned pro, this conversation is packed with practical tips and lightbulb moments that will change how you connect with others.…
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1 Unlock AI-Powered Efficiency for Your Accounting Firm in Just 60 Minutes! 40:26
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Discover how to save time and boost efficiency in your accounting firm with the power of prompt templates! In this episode, we dive into what prompt templates are, why they're so essential, and how you can build a library of templates to streamline tasks like creating email templates, brainstorming content ideas, and running industry research. Imagine automating repetitive tasks and focusing more on what truly matters. Don’t miss out on these time-saving tips that can transform your practice! Tune in to find out how to make ChatGPT and Trello your new secret weapons for success.…
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1 Are You Leveraging Client Feedback to Its Full Potential? 54:06
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Are you maximising the power of client feedback in your business? In this episode, we cover the essentials of building feedback systems that drive real results! Learn how to collect, analyse, and act on feedback from the clients who matter most. Discover tips for using tools like ChatGPT to streamline the process and create a proactive, client-centred approach. Want to know the best times to ask for feedback or how to turn success stories into powerful marketing assets? Tune in to uncover how feedback can become your business’s hidden superpower!…
Do you ever feel like you're constantly busy but never really getting ahead? It’s a common struggle, but it doesn’t have to be your reality. Imagine achieving more, feeling energized every day, and having the time to focus on what truly matters in your business and life. Listen to this Podcast where we dive into practical strategies to supercharge your productivity and well-being. This is a must-listen for owners of accounting and bookkeeping firms who want to maximize their productivity, increase their energy, and enjoy a better work-life balance.…
Are you struggling to keep up with the demands of creating engaging social media content? Or maybe you’re looking to streamline your strategy to maximize results without sacrificing precious time? If this sounds like you, we’ve got you covered! In this Podcast, join Emily Cross, Head of Marketing at VPA, as she walks you through how to revolutionize your accounting firm’s social media using AI and ChatGPT.…
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1 Transform Your Cash Collection: Mastering Business Finances for Accounting Firms and Clients 32:10
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Are you struggling with cash collection in your accounting firm or with your clients? In the latest podcast episode, we explore how to accelerate cash flow, reduce stress, and transform your business with simple yet powerful strategies. Discover the key to predictable cash flow, why recurring payments are a game-changer, and how asking for money upfront can save you from bad debts. Ready to learn practical steps to secure your cash? Tune in and find out how to fix your cash collection once and for all!…
Ready to create an unbeatable lead magnet? In this episode, we reveal the secrets behind crafting a high-value lead magnet that attracts qualified leads and positions you as an expert in your niche. Discover why quality beats quantity, how to offer something truly valuable, and ways to keep your content evergreen. Whether it's an ebook, checklist, or even a podcast, you'll learn strategies to build a constant flow of leads effortlessly.…
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1 AI in Action: Enhancing Value Pricing Strategies 40:30
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Want to make your clients happier and increase your revenue? In this episode, we reveal why just one fixed price could be holding you back. What if offering choices could change everything? Plus, we’ll show you how to use ChatGPT to improve your pricing strategy. Ready to boost your business? Get practical tips you can start using today!…
Discover the secrets to writing like a pro with our latest podcast episode featuring Emily Cross. Learn the seven golden rules of copywriting that will transform your business communications. From identifying your ideal client to using their language and crafting engaging content, this episode covers it all. Plus, find out how to make ChatGPT your ultimate writing assistant. Ready to attract your ideal clients and boost your business success? Listen now and start writing like a pro today!…
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1 The Power of Automation and Systems for Your Business 53:57
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Do you ever wonder if your business could make money without you lifting a finger? In this episode, Mark Wickersham interviews Michael Palmer, the entrepreneurial mastermind behind Pure Bookkeeping and the Successful Bookkeeper podcast. Learn how to automate your bookkeeping, implement powerful systems, and create a business that thrives without you. Hear Michael's journey from corporate life to helping bookkeepers succeed worldwide. This episode is packed with insights you can't afford to miss.…
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