Episode 263: Creating an Impactful Studio Challenge: Boosting Engagement and Revenue

fitSpot Guru

What We Cover In This Episode:

• How to choose a challenge theme that aligns with your members' goals and sparks interest [2:53]

• The power of fostering community and accountability to motivate participants and increase success rates [3:56]

• Some of the ways in which offering meaningful rewards can boost engagement and amplify the impact of your challenges [5:00]

• How to build anticipation and excitement for your next challenge through strategic promotion [8:10]

• Tips for creating a simple yet effective tracking system to help participants stay on track [9:11]

• The importance of recognizing and celebrating both small wins and significant achievements [10:09]

Quotes:

“It is easy to get excited for the challenge to get started. It is easy for the challenge to be exciting for a week or two, but if you make it a month, you better make sure you're pounding through the finish line so it’s not to be forgotten or like it's an obligation towards the end.” [Nick, 4:46]

“First of all, it’s [about the] promotion, because you want to get people excited for it. You want to get people excited to join it, excited to be a part of it and excited to win the prize. Promote your challenge early and often using social media, newsletters, fitDEGREE announcements and never discount in studio signage.” [Nick, 8:11]

“Competition is a good thing. You know, it is one of those words where it can get to be a nasty thing but if you have the right culture and you have the right community it just keeps people accountable.” [Nick, 9:46]

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