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Episode 251: Optimizing First Visits: Best Practices to Maximize New Client Retention with Seran Glanfield of Spring Three
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What We Cover In This Episode:
Examples of ways you can optimize the very first visit by your clients [1:08]
What Seran says is the “low-hanging fruit” of building relationships [9:03]
Why is the first visit so crucial for retention [12:38]
Some of the things that can be done to make the first visit so memorable for the client [17:21]
How you can set the stage for optimizing retention by pairing a new client with a seasoned client [21:36]
Final tips and effective follow-up techniques to increase the retention rate at your studio [23:38]
Quotes:
“If you really want to have a solid business, you also have to have an experience that is designed for attention. If you give anyone any excuse to not come back, they are going to take it.” [Seran, 16:58]
“When they walk in the studio, they are looking for ‘is this person or is this place going to be the place that I keep coming back to?’” [21:13]
“You want to make sure that your pricing aligns with your customer journey, so whatever package you are selling folks on their first visit is already in alignment with a long-term commitment.” [24:50]
LINKS:
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