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Episode 234: From Client Retention to Strategic Partnerships: Mastering Grassroots Marketing with Nicole D'Andrea of Spark Strategies
Manage episode 403732965 series 2991340
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What We Cover In This Episode:
Nicole’s thoughts on why maintaining a focus on the client experience at all times is key [1:20]
How finding the right mentors can be invaluable to your business [3:41]
The way in which Nicole finds what works for her when it comes to a work/life balance [8:12]
What the concept of grassroots marketing is all about [14:44]
The grassroots marketing strategy of building partnerships in the places your target market is already hanging out [16:49]
More partnership building strategies you can use with your fitness studio [18:52]
How to track the effectiveness of your partnerships in terms of ROI [22:53]
Quotes:
“The best grassroots marketing technique gets people achieving results and talking about the experience.” [Nicole, 3:27]
“Some of the things that we have done at my studio, and that we continue to do, are partnerships with businesses we would consider to be aligned with ours. We share a target market, we are physically located in the same geographic area; it makes sense to help each other out.” [Nicole, 16:30]
“I think it’s really important to make sure that you are not forgetting about your members when they sign on the dotted line. We bring them in and convert them to membership and then a lot of studios that I see just kind of chop it off right there. There is no real thought about nurturing that relationship moving forward.” [27:32]
LINKS:
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