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Episode 225: Perkville: How to craft a loyalty program that grows your business
Manage episode 394733651 series 2991340
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What We Cover In This Episode:
How the point system is a tried-and-true method to use for a rewards program [5:29]
Some examples of how businesses currently run their referral programs [6:44]
What the concept of “earning velocity” is all about [8:07]
The best reward or the top tickets that studios offer [11:01]
How businesses are restructuring their rewards to maximize both client interest and business benefit [13:08]
A look at referral offers features [14:19]
Strategies for effectively marketing to the customers of a studio [16:22]
Quotes:
“With a point system, activities like spending money or attending classes earns points and then those points are redeemed for prizes. It is effective because it is easy for customers to understand.” [Ria, 5:50]
“Calculating earning velocity involves analyzing how quickly customers accumulate points. It’s helpful for balancing the rewards to ensure they are attainable yet reasonable.” [Ria, 8:22]
“A successful referral is often worth hundreds of dollars to wellness businesses, so ensuring that the points given for a referral are not too low it's important to keep customers interested in referring friends.” [Ria, 13:50]
LINKS:
Learn More About Perkville & Get Exclusive Offers from our Partners!
Perkville’s Website
Harbour Dance Centre: A Legacy of Dance and Passion (Perkville Blog)
Send Megan Your Playlist or Discuss the Podcast Here!
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
https://www.instagram.com/fitdegree/
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