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Nudge, by Richard H. Thaler, Cass R. Sunstein (behavioral economics, decision making, nudging, psychology)
Manage episode 289991598 series 2812281
Invariably, life presents us with many choices, ranging from what do we have for dinner to where to invest our savings. Each alternative has the potential to bring about significant change. But people often make wrong decisions because of prejudice and irrationality. We need to learn a little behavioral economics to help us make better choices. This book will empower you to understand how a government uses behavioral economics to optimize its policies and encourage people to make wise, healthy, and life-enhancing choices in areas such as health, education, and personal finance.
1002 つのエピソード
Manage episode 289991598 series 2812281
Invariably, life presents us with many choices, ranging from what do we have for dinner to where to invest our savings. Each alternative has the potential to bring about significant change. But people often make wrong decisions because of prejudice and irrationality. We need to learn a little behavioral economics to help us make better choices. This book will empower you to understand how a government uses behavioral economics to optimize its policies and encourage people to make wise, healthy, and life-enhancing choices in areas such as health, education, and personal finance.
1002 つのエピソード
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