Instagram Updates and Trends for Real Estate Agents | This Week in Marketing

The Tom Ferry Podcast Experience

Instagram updates and trends aren’t something you can afford to not pay attention to. The effectiveness of your real estate social media marketing depends on them.

In this episode of This Week in Marketing, Jason Pantana talks with one of the masters of the industry, the Broke Agent himself, Eric Simon, about the Instagram updates and trends you need to know today to stay relevant.

You’ll learn how to take advantage of Instagram updates and trends to persuade the algorithm to prioritize your content and feed it to an audience more likely to work with you.

Watch or listen, now!

In this episode, we discuss…

0:00 – Variety wins the game

4:15 – Creating a snowball effect

11:30 – What’s working today

18:30 – Gimmicks

21:12 – Latest features

27:55 – What’s not working

31:00 – Formats to replicate

38:20 – The marketing triangle

42:40 – Final thoughts