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Guess where the money is, community or events?
Manage episode 434414931 series 3530732
コンテンツは Katrina Van Huss and Katrina VanHuss によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、Katrina Van Huss and Katrina VanHuss またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。
Raising money with events has been getting harder. Acquisition got harder. Retention got lower. Event leaders are losing their jobs. Why? Turns out we were systematizing the wrong thing. We should have been systematizing the building of communities. Communities sometimes hold events. Events rarely hold communities. We had it backwards and our results prove it. Join us to gain a full understanding of the psychological difference between a community and an event, and the likely outcomes of each. Learn why identity is an important part of community building, and why events don’t use identity nearly as well, impacting event financial results and lifetime donor/fundraiser value. Robin Paterson with Cystic Fibrosis joins Kate and Otis to tell you how it works in real life.
Need somewhere to get immediate help from experienced peers, without judgment? Here you go.
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