Ep 559: Facebook Ad Problems Part 3 - Uncovering Creative Gems In Your Account with Jordan West

Secrets To Scaling Your Ecommerce Brand

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Encouragement to stay up-to-date on industry trends and embrace a high performance culture based on metrics and performance. The significance of trusting the algorithm and allowing it to allocate ad spend, and encourages the use of psychology-based creative and continuous improvement strategies.

In this episode, Jordan West gets into the crucial topic of creative content in advertising. Jordan shares insights on analyzing creative performance, uncovering hidden gems in your ads, and optimizing your marketing effectiveness. With practical tips on key metrics to consider, such as CPM and spending.

Listen and learn in this episode!

Key takeaways from this episode:

• Importance of analyzing creative performance in ecommerce advertising campaigns.
• Metrics to consider when evaluating creative, such as CPM, spend, cost per result, click through rate, and conversion rate.
• Trusting the platform algorithms, like Facebook, to allocate spend to high-performing creatives.
• Benefits of continuous improvement in creative strategy and setting up regular review sessions to analyze ad performance.
• The significance of using AB testing to develop variations and test different elements of creative.
• Impact of refining landing pages to improve conversion rates.

Recommended Tools/App:

Motion/Thumbstop: https://motionapp.com/thumbstop

Growth Plan: www.upgrowthcommerce.com/grow

Million Dollar Offers: www.upgrowthcommerce.com/grow

In this episode's sponsor is Omnisend - is a comprehensive marketing automation platform designed to help eCommerce businesses enhance their customer engagement and boost sales. It offers tools for email marketing, SMS campaigns, and various forms of automation, allowing businesses to create targeted and personalized marketing strategies. With features like segmentation, A/B testing, and advanced analytics, Omnisend helps brands streamline their marketing efforts and achieve better results.

Learn more here: Omnisend