91: MLM And The Internet...

Secret MLM Hacks Radio

Jon Drew shows us how he's been using the internet to grow his downline...

I'm very excited and privileged to have a complete rock star!

Honestly, you’re in for a treat.

I recommend you get a piece of paper out and take notes.

I've really enjoyed watching the story and the journey of our guest today and it’s an honor to have him on.

Welcome to the show Jon. Thanks for being on man.

WELCOME SECRET MLM HACKS STUDENT, JON

Jon: Hey, thanks for having me. Pumped, excited for this all week.

Steve: It's pretty awesome.

Jon: Let's do it.

Steve: You came into the the Secret MLM Hacks group and started using the stuff. Then all of a sudden I started seeing you in pictures on stages and you're a celebrity now man.

Jon: Living the dream.

Steve: It's crazy. What were you doing in that picture?

Jon: I got recognized by my company as a top 50 income runner. it was in my second year and I was up there and I made it in.

I was number 50 working my way up, but it was a huge honor. So that was cool. That was probably the best moment of my professional life. It was awesome.

Steve: Dude, that's so awesome. That's so cool. How long have you been in MLM?

Jon: Almost three years now.

Steve: Three years now. That's cool.

I guess backstory, how'd you get into it? What made you get into it at all?

FROM CORPORATE AMERICA TO SECRET MLM HACKS

Jon: I was a certified public accountant. I had done that for a few years out of college. So I started off the normal path. I didn't think I'd end up here.

But I did that and I learned a lot in the corporate world... But I also learned that it wasn't for me long term.

Got a lot of promotions. I worked hard.

Every time I got that carrot on the stick and the money didn't always come with the promotion.

I'd be doing the job but wouldn't be getting paid for it. And after a few years of that, I kind of crushed myself.

I got so obsessed with trying to force it to happen, that I worked myself almost into the grave. It was crazy.

I was the guy that was crazy enough to jump into an MLM that was not available in my own state.

So, no family and friends. That thing you're supposed to do. Those weren't available and I was crazy enough, and I don't recommend this necessarily, but I went full time in it a few months in.

I went feet to fire and I think that's part of why it went well. It forced me to go learn what you're talking about on Secret MLM Hacks.

Steve: What happened when you did that? I'm sure everyone condones your behavior.

USING THE INTERNET TO GROW YOUR DOWNLINE

Jon: You get the haters on one side. And there was curiosity. I can say there was some curiosity on their side, but there was no path.

My upline didn't really get what I was trying to do.

It was hard to be the one person to be like, "I'm going to make this happen. I want to make this happen."

Being part of the community, being into Secret MLM Hacks, following what you were doing, what other people out there building online, that's what kept me going.

I needed that tribe to cling onto because I didn't have it in my own company.

I had a lot of great friends, but not to keep me motivated on this path of what I wanted to do and the way I wanted to do it.

Steve: It's not like we're throwing rocks at the man or we’re anti upline. Neither of us are that way at all.

But the internet's here and there's not that much training out there when it comes to how to use MLM online.

What's been most helpful to you so far about it?

Jon: PUBLISHING - 100%.

Steve: Right! I'm not gonna lie, man. I'm sorry. I just totally cut you off, but I'm just EXCITED about this.

I got on iTunes and looked at the MLM category. And I saw my show and I saw other people's shows... And all of a sudden I see yours right there. And I was like, "Oh my gosh."

I’m sorry. I just interrupted you.

HOW PUBLISHING HELPED MY BUSINESS EXPLODE

Jon: It's been huge for my business. If you listen to the very first episode I did, I modeled it off of how you did yours.

The very beginning where you say, "I'm going to swear," and I did something similar.

I said, "I have a confession to make."

And my buddy who listens to your show, he goes, "Oh, you totally just ripped that off."

I was like, "It's just one line. Come on."

I needed that icebreaker to get it going, but that podcast has directly and indirectly done more for me than anything else.

People reach out. Someone reached out to me this morning. "I really want to connect because of the podcast."

People want that immediate gratification. Like, "Oh, I started my podcast. It's been a month and no one joined my team yet." It's like, "That's not how it works."

It's those connections that leads to something else. Someone might ask you to do an interview.

Interviewing on this show is such an honor for me. And that wouldn't have happened if I hadn't gone and put things into action.

Publishing - 100% - and the confidence you get from doing it.

I started with the podcast I then went into Facebook Live. Those have been the two big things I did that have really grown everything.

I'll tell you right now, when I got to that unit in Secret MLM Hacks where you said that, "We're going to have to publish," that was the closest I ever was to quitting.

I was like, "Nope. I'm not doing it."

OVERCOMING MY FEAR OF PUBLISHING

I remember, I was up in bed that night, heart racing, and I go, "I can't do that." I go, "I'll do everything else he's saying. I'll make these funnels. They'll look awesome. People will come to my page and they'll buy from me. Wait a minute, I got to go on camera? I got to get on a mic? No way. Not this guy. Not this introvert."

It's funny how that happens. We all end up in a totally different place.

Publishing, all day, every day. That's what got me there for sure.

Steve: That's so funny. That's the thing that I also said I would never do. "I'm never going to publish. No way. Not going to be a talking head."

What got you over that hurdle? That's a big deal for most people. It's the scariest thing that I tell them to go do.

Jon: I had to. Honestly, I sat down and I said, "What would you rather do Jon?"

"Do you want to go back to a world you know you didn't like? Where you can't go out there and use your energy to get that unlimited return because you like doing this? Or do you want to let your fears get the better of you?"

I picked the option of get over my fears and just go and try.

And I found that I really liked doing audio and then I warmed up to video.

The confidence that audio gave me then gave me the confidence to do video.

Then I found that I loved doing video, which is so weird. I even train my team on video.

That's what really got me going. It was that stepping stone, that gradual process.

MARKETING IS THE CORE OF SECRET MLM HACKS

Steve: That's so awesome. So it's just piece by piece, not taken all at once. I have to agree.

I would not have done video from the get go because then you need to entertain the camera as well as get across what you're saying. It's a lot.

Just doing audio at first was the way I had to do it.

What's happened to your own teams and down lines as a result of you, not only publishing, but everything else you've learned inside Secret MLM Hacks?

Jon: It was the marketing, the core of the training.

And if I can just give you applaud while I'm on here. Honestly, it's underrated. People want the funnels and they want the specific instructions. But it's the overall marketing education.

That was worth the whole class alone because that's what I teach my team. I've taken different things and I put my own spin on them. I started with what you taught.

I found what worked well for my team. Every company is different. We just have one product. It's a little bit different.

I twisted a few things and then I tweaked them to use them on Facebook. The core of the marketing training is what duplicated in my team.

It gave them confidence to see several of us having success. That made them want to go out there and duplicate it.

Nothing's a magic pill.

When I joined Secret MLM Hacks, I had some success, but I was stuck. I was stuck in a box and I had a few hundred people in my down line.

Right now I have over 2,700 just a year later.

MLM AND THE INTERNET IS MAGICAL

Steve: That's awesome.

Jon: Almost 7,000 customers. And we're trying to scale now, finally.

Now I'm finally like, "I get it. I see the picture."

It can change lives and people just have to be willing to give it time.

It's not 30 days, not 60 days. What I found is, after about 90 days, I finally got that gratification of having some results.

I gave it another 90 days and the thing took off like a rocket.

Steve: That's so funny. Somebody reached out to me once and they said, "Steve, what ROI can you guarantee that I will get from this course?"

And I was like, "I don't know you and I would never do the displeasure and the dishonor."

He's like, "You can't give me an ROI guarantee."

I said, "Absolutely not. Nor would I ever dare. I don't know how hard you work."

It's not a magic pill, but it's way better than the old school ways.

So you went from a couple of hundred to 2,700 people and that's amazing. I mean, 7,000 customers… GEEZ!

It's safe to say, this is your full time thing now?

MLM AND THE INTERNET AS A FULL TIME BUSINESS

Jon: Yeah. This has been full time now for a couple of years. And it's just going up and up and up.

I've been able to retire my wife this year. She's worked retail for a decade. She's going to be done.

Residual income covers everything in our life. It's truly amazing and we still have a long way we want to go.

I have a lot of goals I want to achieve but now I want to help more people get there.

My team has over 20 people now full time and a lot of that is from this stuff because it gives them a platform.

What's funny is, people are trying to figure out what's going on. Because a lot of us were making those producers trips and everything. I'm going to Costa Rica in a week.

It's gonna be amazing. And people are like, "How is this happening?"

They're looking at where we live and my whole team is in dead areas. No one can sell to family and friends and we're crushing it.

People are like, "How are you doing it?"

I'm like, "This thing, the cell phone, the Internet. That's what we're doing."

We're connecting with people online and we're following the system.

Steve: That's so cool. You're recruiting like crazy and then afterwards you teach them how to do the same things you are, which is awesome.

Walking them through how to go sell and make more customers after that.

Jon: Yup. Customers are king. I teach them how to get a lot of customers and I say, "You'll be attractive to work with if you can help people."

Customers are to what's going to get you paid, right?

HOW TO USE THE INTERNET TO GROW YOUR DOWNLINE

Steve: Yeah.

Jon: And I’m like, "If you can learn how to do that, and I'll teach you everything I know on that, then we'll go out there and duplicate and build a team."

That's what I found has been really effective.

Like many things, you have to go through a lot and you'll eventually get those few. And those are going to be your good friends too.

You bond with people in this industry so well because we all fight through the, "It's a pyramid scheme." And, "It's a scam."

SCAM in all capitals everyone's favorite thing nowadays.

And we all fight through those waters together to become successful. You make really good relationships with people in this too.

That's one of the things I really like about it. I feel like I got some friends for life that I met through the internet doing my MLM.

Now we know each other, each other's families. There's power to that for sure.

Steve: Oh definitely. One of the things that people will say to me when they're hesitant of using the internet is, "Steve. I'm not a coder. I'm not a programmer. I'm not techie."

What would you say to that?

EXCUSES ABOUT MLM AND THE INTERNET

Jon: I would say, "You don't need any of that."

Have they not seen ClickFunnels. You don't have to know how to code.

You need to learn how to market. That's what you gotta do.

If they come to me and they're like, "Jon, I want to be successful like you, but I'm not willing to publish. I'm not willing to learn marketing."

Then, "Okay, you're probably not going to be successful in the way that I have."

But if they come to me and say, "Jon, I need to be a coder. I need to be able to program. I need to be able to build stuff."

I don't know a line of code. I wouldn't know where to start other than knowing that it's a thing that exists.

Steve: Me either.

Jon: I use the services provided and it's so easy. Anybody can do that.

Steve: It's drag and drop.

Jon: Point and click. Microphone. To get my podcast started, I don't even think I spent more than $150 total.

Steve: Which was on the mic.

Jon: Exactly. It's a microphone.

That's it. And you're good to go. That's what I tell people. They see me reinvesting in my business. They go, "I don't have that kind of money."

I was like, "Do you think I did?" You probably didn't either when you first started.

That's why you bootstrapped it. Like you're Funnel Hacking Live story. I share those kinds of stories with people because that's what they need to hear.

That's what I find is the biggest false belief.

In reality, it was not a pretty process. I was scared and it took a lot to do that. I'm like, "You'll get there too, but you gotta jump. You gotta jump."

THE COMMUNITY WITHIN SECRET MLM HACKS

Steve: No, absolutely. Absolutely.

How is it that you've been able to go and train other people on how to do this?

Jon: Community groups. Similar to how you created a community for all of us to interact.

I found that creating a community, I'm really partial to Facebook groups just because I think that's the place most people congregate.

You can pull the stragglers in and I just get them all in there. Then you create a system like the way units are created or some sort of system to train. Keep them plugged in and keep them around all the success going on.

You've got to make them want to duplicate. I repurposed a lot of the training that you gave us. I did it back in my own videos, let them connect with me.

But you know what happened? None of them use it at first. I'm like, "This was the big brain moment."

Like, "This is the thing that changed everything for me. What do you mean you guys aren't interested in this?"

That made me feel nuts. Like, "Am I the only one that gets how big of a deal this stuff is that we're doing, how big of a breakthrough?"

I found later, if I couldn't connect them to what the outcome could be or why they'd want to do it, it didn't matter how good the training was.

Once I figured out how to surround them with, "This person promoted, this person promoted. Congratulations. Look at these things these people are doing."

Then they were like, "How are they doing it?”

“Okay, well go get the marketing training. Now go watch the stuff we made."

That was the wall I faced in between learning this and having the results for six months.

WHERE WILL MLM AND THE INTERNET TAKE YOU?

Steve: What does the next little while look like for you then?

What are you working on now?

Jon: Right now what I'm trying to do is get some of my team leaders to do their publishing.

I'm trying to get some of my top level people to get out there and do a podcast or do a weekly Facebook Live series.

There's so many great ways to do social and get out there and build their audience.

It's not just myself. I have myself and one other person that do a lot. Everyone else is still on the fence. They're a little nervous.

They're having success, butI can see they're going to get stuck or maybe they're starting to.

And I'm like, "This is how you get unstuck."

We're ready to scale it big.

Steve: Any parting advice you have for anybody who's like, "Does the internet plus MLM actually work?"

DON’T MISS OUT ON UTILIZING MLM AND THE INTERNET

Jon: My parting advice is just get in with it.

Some people are always going to be skeptical to MLM, direct selling, whatever you want to call it.

With the way things are decentralizing, more people are doing what I did. Leaving a career to go do this. To go build this magical internet business that people don't quite understand at first.

Social marketing is also on the rise like crazy and we're riding both at the same time.

The people who are riding the network marketing and social marketing over the next 10 years, I believe, and I know I'm not the only one, that is going to explode and it already is.

With the way things are heading, it's only going to put us at a bigger advantage because people don't want to do things the traditional way as much anymore.

I'm not saying it doesn't work. I'm not saying I have a problem with it. I'm just saying that top producers are very active, they're publishing, they're on social, they're using the internet.

If you choose not to, then you're already behind right now. In three years, your chance at making producers trips and being onstage is going to be really slim because people are blowing up right now.

You can reach anybody, anywhere, truly.

USE THE INTERNET TO GROW YOUR DOWNLINE

Steve: So true. It's totally possible to blow it up the old way. It's just not very probable, which means it's crazy risky.

You can't measure it. It's not a likely success.

Jon: It's harder to duplicate.

Steve: It really is. And you can't go back and train everybody. I'm trying to not be offensive to anybody reading this.

Jon: You're safe here.

Steve: You go from being a business coach to a life coach because the quality of individual that you go and grab, not to judge their self worth, but their readiness to actually perform.

You start grabbing people who are just not ready or in a place where they can take action.

Totally agree with that. Dude, thanks for being on. I really appreciate you taking the time to do this.

Jon: Thanks for having me.

Steve: You're kind of a celebrity now man. You're all over the place.

There's many of you guys from Secret MLM Hacks that are out wrecking the stage and I love it.

Thanks for taking the time to catch up and share it.

Jon: Any time. Happy to be here, Steve.

Steve: What's your podcast?

Jon: My podcast is called MLM Automation Radio.

START PUBLISHING IN THE MLM SPACE

I talk about a lot of the same stuff and I get a lot of listeners that reference you. They don't know that I was a student in your class.

They go, "Have you listened to Secret MLM Hacks?" Like, "You guys seem to have a lot of the same ideas."

I'm like, "Well, that's where I learned a lot of ideas from."

You guys could check that out, MLM Automation Radio. I have a lot of new content coming out this year. I'm doing a big revamp right now, going to give away some new stuff. Definitely check it out.

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