Bootstrapping to $3M ARR and Embracing Outcome-Based Pricing with Stefan Debois #222

SaaS District

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10M ago 38:06

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Stefan is the CEO and Co-Founder of Pointerpro, a software platform to create your own online assessments with auto-generated personalized reports. It helps you turn your expertise into a tool that delivers personalized advice at scale.

Before founding Pointerpro, Stefan worked for 15 years in several consulting companies as a consultant, project manager, and account manager. He has contributed to Entrepreneur, Capterra, CrazyEgg, mainly in the areas of entrepreneurship and digital marketing. In addition, he founded the Facebook group “B2B Bloggers Boost Group”, where top-tier B2B bloggers help each other to create content and get mentioned.

In this episode we cover:

00:00 - Intro
01:14 - Stefan's Background Story Into SaaS
06:05 - The Turning Point and Founding Pointerpro
08:45 - Turning Validation into a 3M ARR Success Story
12:02 - SEO Insights and AI Trends for 10X Traffic Growth
15:48 - Transitioning from Organic to Paid Marketing Timing Tips
17:56 - Time-Based Vs Outcome-Based Pricing Strategies
23:45 - Pricing Through Time and Cost Saving
27:59 - Stefan's Favorite Activity To Get Into a Flow State
28:24 - Stefan's Piece Of Advice For Your Younger Self
30:11 - Stefan's Biggest Challenges at Pointerpro
31:41 - Instrumental Resources For Stefan's Success
33:28 - What Does Success Mean for Stefan Today
36:08 - Get In Touch With Stefan

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