Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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コンテンツは Rockstar CMO によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、Rockstar CMO またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。
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Player FM -ポッドキャストアプリ
Player FMアプリでオフラインにしPlayer FMう！
Player FMアプリでオフラインにしPlayer FMう！
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The Educational Content and Getting Creative over a Kansas City Cocktail Episode
Manage episode 400247047 series 2770185
コンテンツは Rockstar CMO によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、Rockstar CMO またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。
In this week’s episode, Ian Truscott grabs a free consulting session with our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester Jeff Clark, to discuss educational content marketing.
Inspired by an interview on the Pro Serv podcast by Collective 54, Jeff shares the experience of Andrea Fryrear at Agile Sherpas and what she described as “content-driven inbound marketing” and where educational content sits in this model.
Jeff and Ian then apply the 5 F’in’ Marketing Fundamentals to this strategy and discuss each step to education content marketing; the Masterplan, Knowledge, Story, Campaign and Machine.
Ian then winds down the week with Robert Rose, Chief Troublemaker at The Content Advisory, in the Rockstar CMO virtual bar who, over a Superbowl cocktail, shares his advice on freeing up your marketing team to get more creative.
Enjoy!
—
The people:
// Ian Truscott on LinkedIn and Threads
// Jeff Clark on LinkedIn
// Robert Rose on LinkedIn and Threads
Mentioned in this week’s episode:
// Ian’s post on educational content marketing: Stop Me If You’ve Heard This One Before
// Interview with Andrea Fryrear on the Pro Serv by Collective 54 podcast
// SparkToro product for understanding relevant education topics
// Robert’s firm: The Content Advisory
// The Content Advisory Get Ready to Get Ready for AI Webinar
// Robert's podcast with Joe Pulizzi: This Old Marketing
// Robert’s “Rose Colored Glasses” column for CMI.
Rockstar CMO:
// Rockstar CMO on the web, Twitter, and LinkedIn
// Previous episodes and all the show notes: Rockstar CMO FM.
Track List:
// Piano Music is by Johnny Easton, shared under a Creative Commons license
// We’ll be right back by Stienski & Mass Media – on YouTube
// School of Rock, by the cast of The School of Rock - on YouTube
Listen on Apple, Amazon, Spotify or wherever you get your podcasts
Learn more about your ad choices. Visit megaphone.fm/adchoices
255 つのエピソード
シェア
Manage episode 400247047 series 2770185
コンテンツは Rockstar CMO によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、Rockstar CMO またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。
In this week’s episode, Ian Truscott grabs a free consulting session with our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester Jeff Clark, to discuss educational content marketing.
Inspired by an interview on the Pro Serv podcast by Collective 54, Jeff shares the experience of Andrea Fryrear at Agile Sherpas and what she described as “content-driven inbound marketing” and where educational content sits in this model.
Jeff and Ian then apply the 5 F’in’ Marketing Fundamentals to this strategy and discuss each step to education content marketing; the Masterplan, Knowledge, Story, Campaign and Machine.
Ian then winds down the week with Robert Rose, Chief Troublemaker at The Content Advisory, in the Rockstar CMO virtual bar who, over a Superbowl cocktail, shares his advice on freeing up your marketing team to get more creative.
Enjoy!
—
The people:
// Ian Truscott on LinkedIn and Threads
// Jeff Clark on LinkedIn
// Robert Rose on LinkedIn and Threads
Mentioned in this week’s episode:
// Ian’s post on educational content marketing: Stop Me If You’ve Heard This One Before
// Interview with Andrea Fryrear on the Pro Serv by Collective 54 podcast
// SparkToro product for understanding relevant education topics
// Robert’s firm: The Content Advisory
// The Content Advisory Get Ready to Get Ready for AI Webinar
// Robert's podcast with Joe Pulizzi: This Old Marketing
// Robert’s “Rose Colored Glasses” column for CMI.
Rockstar CMO:
// Rockstar CMO on the web, Twitter, and LinkedIn
// Previous episodes and all the show notes: Rockstar CMO FM.
Track List:
// Piano Music is by Johnny Easton, shared under a Creative Commons license
// We’ll be right back by Stienski & Mass Media – on YouTube
// School of Rock, by the cast of The School of Rock - on YouTube
Listen on Apple, Amazon, Spotify or wherever you get your podcasts
Learn more about your ad choices. Visit megaphone.fm/adchoices
255 つのエピソード
すべてのエピソード
×
プレーヤーFMへようこそ！
Player FMは今からすぐに楽しめるために高品質のポッドキャストをウェブでスキャンしています。 これは最高のポッドキャストアプリで、Android、iPhone、そしてWebで動作します。 全ての端末で購読を同期するためにサインアップしてください。
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continue reading
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
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continue reading
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Brian Burns
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
…
continue reading
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continue reading
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continue reading
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continue reading
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…
continue reading
Player FM -ポッドキャストアプリ
Player FMアプリでオフラインにしPlayer FMう！
Player FMアプリでオフラインにしPlayer FMう！
