The 5 Sales Strategies that Disrupt Marketing and Storytellers over a Cocktail Episode

Rockstar CMO FM

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4M ago 1:00:34

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In the Marketing Studio this week, Jeff Clark and Ian Truscott explore five sales strategy changes that can impact your marketing plans. The five they discuss are:

New Markets
Reaction to market changes
Direct and channel sales
M&A
New Category

Ian then joins Robert Rose, the Chief Troublemaker at The Content Advisory, in the Rockstar CMO virtual bar to share a fabulous cocktail and a thought about stories and storytellers.

Enjoy!

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The people:

Ian Truscott on LinkedIn
Jeff Clark on LinkedIn
Robert Rose on LinkedIn and Threads

Mentioned in this week’s episode:

Collecting Jellybeans - book on Amazon
Robert’s firm: The Content Advisory
Robert’s podcast – This Old Marketing
Robert’s Article - Gating Content: Where Do You Stand in the Great Debate?

Rockstar CMO:

Monday Mojo - our monthly LinkedIn Newsletter
The Beat Newsletter that we send every Sunday
Rockstar CMO on the web, Twitter, and LinkedIn
Previous episodes and all the show notes: Rockstar CMO FM.

Track List:

Piano Music is by Johnny Easton, shared under a Creative Commons license
We’ll be right back by Stienski & Mass Media on YouTube
Uptown Funk by Mark Ronson/Bruno Mars on Youtube

Listen on Apple, Amazon, Spotify, or wherever you get your podcasts.

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#Business #Marketing #Rockstar CMO #Content Marketing #Sales #CMO #Marketing Strategies #Personal #Robert Rose #Interviews #Digital Marketing