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Measuring Success: The Importance of Retail Media Analytics with David Pollet of Incremental
Manage episode 408101335 series 3505701
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Welcome to the Retail Media Moguls podcast, hosted by Stuart Adamson and brought to you by Platform 195.
Our special guest today is David Pollet, CEO at Incremental, who provides neutral retail media measurement with a focus on distinguishing causality from coincidence. Together, they discuss the ways Increment can measure the success of retail media assets, and explore where the technology is driving data insights now and in the future.
Here are some additional talking points from our conversation:
- Omnichannel retail media solutions
- How CTV is changing the game
- Understanding fragmentation with retail media networks and how that impacts measurement
- Why David isn’t going to miss analytical cookies
David is the CEO of Incremental, and is hailed as a trailblazer in the retail media measurement space. He has experience running and founding SaaS businesses that help marketers gather usable insights and data. Until 2022, he was CRO of Cross Screen Media, where he was responsible for accelerating the growth of the business.
Retail Media Moguls is handcrafted by our friends over at: fame.so
This podcast is brought to you by Platform 195.
This podcast is brought to you by Platform 195.
To learn more about Platform 195 and how to supercharge your retail media organisation, visit https://platform195.com.
If you are interested in joining Retail Media Moguls as a guest, please complete this form: fame.so/upa-guest
If you are interested in joining Retail Media Moguls as a guest, please complete this form: fame.so/upa-guest
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