Building the Future of Retail Media: Albertsons' Tech-First Approach with Evan Hovorka

Retail Media Moguls

Welcome to the Retail Media Moguls podcast, hosted by Stuart Adamson and brought to you by Platform 195.

In this episode, Stuart is joined by Evan Hovorka, Vice President of Product and Innovation at Albertsons Media Collective. With extensive experience in retail media, Evan shares insights into how Albertsons is revolutionizing the space through technology innovation, in-house development, and multi-channel integration.

Key topics discussed include:

• Albertsons' journey from third-party technology to in-house development
• Building and scaling a retail media network across 2,200+ stores
• Innovation in measurement and identity solutions
• Integration of in-store media with digital channels
• Balancing managed service and self-serve solutions
• The future of retail media technology and measurement

With over 17 years of experience at Target and now leading innovation at Albertsons Media Collective, Evan brings unique insights into the evolution of retail media networks and the technical challenges of scaling these solutions.

Evan Hovorka is the Vice President of Product and Innovation at Albertsons Media Collective, where he leads the development of innovative retail media solutions. Prior to joining Albertsons, Evan spent 17 years at Target, where he played a crucial role in developing and implementing retail media strategies. His expertise spans product development, technology innovation, and retail media operations.

Retail Media Moguls is handcrafted by our friends over at: fame.so
This podcast is brought to you by Platform 195.

To learn more about Platform 195 and how to supercharge your retail media organisation, visit https://platform195.com.
If you are interested in joining Retail Media Moguls as a guest, please complete this form: fame.so/upa-guest