Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
A Cleveland Clinic podcast covering lung disease, allergy, sleep, critical illness and infectious disease. We’ll help you learn more about conditions affecting your respiratory health as we discuss related diseases, causes, treatments, innovations and what the future may bring. So take a deep breath and join us.
A Cleveland Clinic podcast covering lung disease, allergy, sleep, critical illness and infectious disease. We’ll help you learn more about conditions affecting your respiratory health as we discuss related diseases, causes, treatments, innovations and what the future may bring. So take a deep breath and join us.
ICU delirium is a very common consequence of an ICU stay and critical illness, especially in very sick patients. Patients who develop delirium often appear confused, have difficulty paying attention, and may become aggressive or withdrawn. Dr. Heather Torbic discusses risk factors, diagnosis and treatment for delirium, and emphasizes the role that friends and family can play in helping patients with delirium.…
Sepsis is a life-threatening medical emergency caused by the body's overwhelming reaction to an infection. Two Critical Care and Emergency Medicine physicians join this episode of Respiratory Inspirations to cover all things sepsis. They explain what sepsis is and how it is a leading cause of death in hospitals worldwide. They also cover what Cleveland Clinic is doing to reduce sepsis mortality.…
Acute respiratory distress syndrome (ARDS) is a lung injury that happens when fluids build up in small air sacs of the lungs, preventing your lungs from filling up with air. In this episode of Respiratory Inspirations, two doctors from the Department of Critical Care Medicine at Cleveland Clinic break down the causes, symptoms and treatments of ARDS.…
Pulmonary rehabilitation is a program designed to help people with a chronic lung disease, such as COPD or cystic fibrosis, learn how to breathe easier and improve their quality of life. Debasis Sahoo, MD, is the director of pulmonary rehabilitation at Marymount Hospital and South Point Hospital. Dr. Sahoo joins the Respiratory Inspirations podcast to explain how pulmonary rehabilitation works, the benefits of the program and more.…
Pre-exposure prophylaxis (PrEP) is a medicine used to reduce the chances of getting HIV infection from sex or injection drug use. Three experts from the Department of Infectious Disease at Cleveland Clinic join this episode of Respiratory Inspirations to discuss PrEP and other tools for HIV prevention.…
Tracheobronchomalacia (TBM) happens when your main airway and the airways leading to your lungs close more than they should, affecting your ability to breathe. Thomas Gildea, MD joins this episode of Respiratory Inspirations to talk about TBM and excessive dynamic airway collapse (EDAC). He explains how the large airway works, what happens when it’s not working well and how he diagnoses TBM/EDAC. He also covers how the condition is treated and what the EDAC/TBM program at Cleveland Clinic offers.…
Experts in critical care and pulmonary medicine join this episode of Respiratory Inspirations to discuss the Medical Oncology Intensive Care Unit (ICU) at Cleveland Clinic. The doctors explain why this specialized ICU exists, who it serves and what to expect if you or a loved one are in the medical oncology ICU.…
Experts in pulmonary and critical care medicine from Cleveland Clinic join this episode of Respiratory Inspirations to discuss opioids and lung health. The doctors explain how opioids can affect the respiratory system, the signs someone might be experiencing breathing problems due to opioids and the precautions that should be taken to keep your lungs healthy if you are prescribed opioids.…
Immunotherapy is a newer form of therapy for cancers. While immunotherapy is revolutionizing the management of many cancers, there can be unintended consequences and side effects associated with the therapy. In this episode of Respiratory Inspirations, two experts in pulmonary and critical care medicine at Cleveland Clinic discuss the side effects of immunotherapy including immune checkpoint inhibitor toxicity and pneumonitis.…
Adi Gerblich, MD is a physician in the department of critical care medicine at Cleveland Clinic, as well as the division chief of pulmonary medicine at Hillcrest Hospital. Dr. Gerblich joins this episode of Respiratory Inspirations to talk about virtual ICU rounding. He starts by describing the ICU environment and the types of communications used between the ICU team and a patient’s family. Dr. Gerblich explains how this program better connects patients’ loved ones with the ICU care team, allowing them to be more involved in the patient’s care.…
Maja Babic, MD joins this episode of Respiratory Inspirations to cover everything you need to know about bone and joint infections. Dr. Babic explains why a team approach is needed for the diagnosis and treatment of bone and joint infections and how the team works together to care for the patient. She also covers topics such as diabetic foot infections, septic joints and prosthetic joint infections.…
Sudhir Krishnan, MD is the medical director of the ECMO team in the critical care department at Cleveland Clinic. He joins this episode of Respiratory Inspirations to discuss everything you need to know about ECMO. Listen in to learn what ECMO is, why and how it is used and how patients are chosen to undergo ECMO. Dr. Krishnan also covers common concerns and shares what family members can expect if their loved one goes on extracorporeal life support.…
Eduardo Mireles-Cabodevila, MD, director of the Medical Intensive Care Unit at Cleveland Clinic, joins this episode of Respiratory Inspirations to discuss the details of respiratory support and therapy in the ICU. Dr. Mireles kicks things off by explaining the role of a respiratory therapist and how to become one. He goes on to explain the processes and devices used by the care team to help ICU patients with respiratory failure. Dr. Mireles also covers mechanical ventilation and ends the conversation with the topic of tracheostomy.…
Steven Mawhorter, MD and Pooja Cerrato, Pharm.D. of the Cleveland Clinic Pre-Travel Clinic join this episode of Respiratory Inspirations to cover everything you need to know about staying healthy during international travel. They explain why it’s important to set up a travel health consultation before your trip and everything you can expect to learn during your individualized, pre-travel clinic visit – from vaccine recommendations to risk avoidance counseling. Their goal is to keep their traveling patients healthy and empower them to be informed and ready to meet potential challenges.…
Umur Hatipoglu, MD, COPD expert and the director of respiratory therapy at Cleveland Clinic, joins this episode of Respiratory Inspirations to talk about the use of non-invasive ventilation (NIV) strategies for people with COPD and high carbon dioxide levels, or hypercapnia. Dr. Hatipoglu explains why COPD can lead to high carbon dioxide levels and the negative effects hypercapnia can have on your overall health. He explains how newer therapies are improving the quality of life for patients with COPD and hypercapnia, specifically intervention with a non-invasive mask.…
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