Why so, Sirius?

Recode Media with Peter Kafka

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6M ago 34:53

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SiriusXM makes money by beaming music and talk radio - especially Howard Stern - to your car using satellites and selling monthly subscriptions. That turns out to be a surprisingly resilient business: The company has 34 million subscribers and $9 billion in annual revenue. But CEO Jennifer Witz knows she has to adapt to the streaming world, so she’s refreshing the company’s brand and app, with the hopes that you’ll keep listening when you’re not driving. Vox’s Peter Kafka talks to Witz about how she plans to position her company in a crowded field.

Then, Peter catches up with one of his favorites, Rob Harvilla (@harvilla), about his new book. It’s an adaption of his excellent podcast, which goes by the same name: 60 Songs that Explain the ’90s.

Host: Peter Kafka (@pkafka), Senior Editor at Recode

More to explore: Subscribe for free to Recode Media, Peter Kafka, one of the media industry's most acclaimed reporters, talks to business titans, journalists, comedians, and more to get their take on today's media landscape.

About Recode by Vox: Recode by Vox helps you understand how tech is changing the world — and changing us.

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