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Episode 265 with Laura Bull: Building a Powerful Business Brand
Manage episode 445255127 series 2805411
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In this episode of the Ready Yet?! podcast, my guest is branding expert Laura Bull, who has a storied career spearheading marketing at Sony Records and authoring the bestseller 'From Individual to Empire.' We delve into the crucial differences between branding and marketing, why your brand is much more than a logo, and how to create a powerful personal brand. Laura shares her insights on blending business and creative identities, understanding your target audience, and building lasting brand loyalty. Tune in if you're ready to elevate your brand and stand out in a crowded marketplace.
GUEST RESOURCES
Laura Bull is a bestselling author and brand strategist who has transformed countless individuals into successful business brands. After a decade at Sony Music, where she worked with artists like Carrie Underwood and Brad Paisley, she now teaches others how to build powerful personal brands. Her book, From Individual to Empire, offers practical advice on creating an authentic and competitive brand. Bull is also a consultant, speaker, and adjunct professor.
https://www.thebrandmgmt.com
https://www.linkedin.com/in/laurabullbranding
https://www.instagram.com/thelaurabull
https://www.facebook.com/LauraBullBranding
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