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How I manage a premium brand AND a core brand estate agency #21 - David Warburton
Manage episode 431896672 series 3590211
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This cracking episode features David Warburton, of WeLocate and Burton James estate agencies, an especially powerful episode for agents contemplating how to run both a 'core brand' agency brand as well as spending time, and being the face of, their premium brand. David goes into some great detail on:
- Why the premium market
- The importance of consistency and what does a premium offering look like?
- Differentiation and managing two brands
- The pain of transitioning the company, and turning business away
- Being the 'face' of the business and videography
- Moving from cheap fixed fees, to percentage fees, and then to premium fees, and defending them
- and of course Direct Mail mastery...
Naturally in this episode James Kendall and Ian Storey get a fair few shout outs... and this completes the trio of the 'Complete Agent's appearing on Property-Porn Stars.
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