103 / A Product Manager’s Journey through Discovery, with Nesrine Changuel

Product Momentum Podcast

Dr. Nesrine Changuel credits innate curiosity and a personal motivation for unlocking new knowledge as the catalyst that has brought her to Nokia, Microsoft, Spotify, and now Google. Her career journey has been thoughtful and deliberate, first as a researcher and later a transition to product management.

Nesrine explains how a growth mindset encourages learning – and the confidence that comes with it – that allows us to break out of our comfort zones to grow as individuals and product leaders.

The key to success, Nesrine adds, is never forgetting what the problem is. “Fall in love more with the problem than the solution,” she says. One way to achieve this mindset is to have a very clear product discovery roadmap that is distinct from your execution roadmap.

The discovery roadmap outlines a list of problems – not solutions. It leans on her experience as a researcher, generating incredible value validation that includes lots of time engaging with users to understand their challenges and pain points. And it’s work that brings together the product trio: product manager, UX researcher, and engineering to deliver products that improve users’ lives.

Be sure to listen to the entire pod; capture in minutes some of the vital nuggets Nesrine Changuel has picked up as her career continues to unfold, including:

• Failing fast during product discovery: taking educated risks, validating them through regular, rapid feedback.
• The power of iteration: the ability to stop, inspect, and adjust.
• Avoiding the Scrum Fall Trap.
• Using data to distinguish between what users say they want and what users actually do.

Product Collective’s Mike Belsito returns to emcee the 2023 ITX Product + Design Conference. Save the date: June 22-23, 2023 in Rochester, NY. Learn more.

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